#1 Sunday Show in Key A25-54 Demo for February Sweeps
Most-Watched Sunday Show in Influential Washington Market Since March 2015
MARCH 3, 2016 – “Meet the Press with Chuck Todd” (MTP) delivered its best February Sweeps performances in two presidential election cycles – since February 2008 – in both the key A25-54 demo and in total viewers.
MTP was the #1 Sunday show in the key A25-54 demo for February Sweeps with 1.140 million viewers: +30,000 more than CBS’ “Face the Nation” (FTN) and +83,000 more than ABC’s “This Week.”
MTP delivered its best total viewer sweep performance in eight years, averaging 3.862 million viewers – +327,000 more than ABC’s “This Week.”
Only 163,000 viewers separated MTP from FTN for a total viewer win in February Sweeps, as FTN continues to claim ratings for only its first half-hour. MTP was rated for +69 minutes more than FTN and +42 minutes more than ABC during February Sweeps.
Compared to February 2015, MTP is outpacing both ABC and CBS in year-over-year growth in total viewers (+24 percent) and in the key demo (+23 percent).
This past Sunday, MTP won the key A25-54 demo and was only separated by 1% of viewers for a total viewer win against FTN, despite being rated for 15 minutes more.
MTP continues to dominate the influential Washington, D.C. market as the #1 most-watched Sunday show of every broadcast since March 2015.
FEBRUARY 2016 SWEEPS
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
A18-49 Viewers |
| MEET THE PRESS | NBC | 189 | 3862 | 1140 | 824 |
| FACE THE NATION HALF-HOUR | CBS | 120 | 4025 | 1110 | 756 |
| THIS WEEK | ABC | 147 | 3535 | 1057 | 715 |
YEAR-OVER-YEAR PERFORMANCE CHANGE
| February 2016 vs. February 2015 | |||
| Total Viewers | A25-54 Viewers | A18-49 Viewers | |
| Meet the Press | 24% | 23% | 25% |
| Face the Nation | 12% | 15% | 21% |
| This Week | 17% | 11% | 10% |
NATIONAL AVERAGES – FEBRUARY 28, 2016
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
| MEET THE PRESS | NBC | 45 | 3813 | 1154 |
| FACE THE NATION HALF-HOUR | CBS | 30 | 3855 | 1025 |
| THIS WEEK | ABC | 36 | 3347 | 1008 |
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For more information, contact:
Olivia Petersen
NBC News
o: (202) 885-4159
c: (804) 938-3810
e: olivia.petersen@nbcuni.com
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NBC NEWS’ “MEET THE PRESS WITH CHUCK TODD”
“Meet the Press” is where newsmakers come to make news — setting the political agenda and spotlighting the impact Washington decision-making has on people across the country. “Meet the Press” reaches more than 3 million people every Sunday through its broadcasts and millions more through NBCNews.com, Flipboard, and social media platforms. Chuck Todd is the moderator of “Meet the Press” and John Reiss is the executive producer.
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