“NBC NIGHTLY NEWS WITH LESTER HOLT” IS ONLY BROADCAST TO POST YEAR-TO-YEAR GROWTH IN KEY DEMOS

Nightly Won All Five Evenings Last Week Across The Board

For 2015 Calendar Year, Nightly Is #1 Across The Board

DECEMBER 15, 2015– “NBC Nightly News with Lester Holt” was #1 in total viewers and all categories for the week of December 7-11, and the only evening newscast to post year-to-year growth in the key demos: A25-54 (+2%, or +32,000) viewers and A18-49 (+1%, or +18,000) viewers.

Compared to the same week last season, Nightly posted larger advantages over both ABC and CBS among A25-54 and A18-49 viewers. ABC was the only newscast to post losses across the board: total viewers (-2%), A25-54 (-8%) and A19-49 viewers (-8%).

The NBC broadcast won all five evening last week among total viewers, A25-54 viewers and A18-49 viewers. Nightly has now been #1 among total viewers all 25 weeks since Holt was named anchor and #1 in all key demos for 23 of the past 25 weeks.

For the 2015 calendar year, Nightly is the #1 evening newscast across the board. Versus the same period in 2014, Nightly’s A25-54 advantage over ABC has improved by +21%.

Compared to its 4Q’15-to-date levels, the NBC broadcast delivered increases across-the-board: (+2%, or +155,000), A25-54 viewers (+1%, or +30,000), and A18-49 viewers (+3%, or +52,000). Nightly’s advantages over ABC were also up double digits– up +28% in total viewers and A18-49 viewers and +15% among A25-54 viewers.

Weekly Highlights:

• Nightly averaged 8.982 million total viewers, outperforming ABC by +438,000 (+5%) and CBS by +1.498 million (+20%).
• Nightly secured the #1 spot in total viewers for the 25^th consecutive week, 30^th of the last 33 weeks, and the 365^th of the last 373 weeks.
• Nightly averaged 2.165 million A25-54 viewers, +209,000 (+11%)  higher than ABC and +431,000 (+25%) more than CBS.
• Nightly has been #1 among A25-54 for 23 of the last 25 weeks.
• Nightly averaged 1.587 million A18-49 viewers, leading ABC by +280,000 (+21%) and CBS by +433,000 (+38%).
• Nightly won its 20^th straight week among A18-49 viewers, its 24^th of the last 25 weeks, and its 28^th of the last 31 weeks.

Season-to-Date Highlights:

• Nightly averages 8.841 million total viewers, +343,000 (+4%) higher than ABC and +1.511 million (+21%) more than CBS.
• Nightly averages 2.138 million A25-54 viewers, +182,000 (+9%) more than ABC and +481,000 (+29%) ahead of CBS.
• Nightly has seen a +197,000 viewer turnaround in the A25-54 gap versus last year when it trailed ABC by -15,000.

• Nightly averages 1.540 million A18-49 viewers, +223,000 (+17%) more than ABC and +427,000 (+38%) more than CBS.
• Compared to the same point last season, Nightly’s A18-49 lead over ABC is up by 88% while its advantage over CBS is 12% higher.

WEEK OF DECEMBER 7-11, 2015: