TODAY Triples its Lead Over GMA Week-Over-Week
Secures Biggest Season Share of 3NET Demo in 15 Years
NEW YORK – May 13, 2026 – NBC News’ TODAY is the #1 morning show across the board for the week, leading in total viewers, A25-54, and A18-49, while extending its dominant streaks versus both ABC’s Good Morning America and CBS Mornings.
TODAY ranked #1 in total viewers for the 16th consecutive week and secured its 27th weekly win of the season. The broadcast also delivered its 15th straight week of year-over-year total viewer growth, its longest such streak since August 2011, while posting the largest gains versus both the prior week and prior year among morning shows.
TODAY Highlights
- #1 across the board in total viewers, A25-54, and A18-49
- 16 consecutive weeks as the #1 morning show in total viewers (longest streak since April 2012)
- 15 straight weeks of year-over-year total viewer growth (best streak since August 2011)
- 27th weekly win of the season (through Week 33)
- Beat CBS Mornings by more than 1 million viewers for the 21st consecutive week (longest streak since May 2015)
- More than tripled its lead over GMA week-over-week
- 15 consecutive weeks with a 100,000+ A25-54 advantage over GMA
- More than doubled CBS’ A25-54 audience in 24 of the last 29 weeks
2025-26 SEASON-TO-DATE (9/22/2025-5/10/2026)
TODAY IS THE #1 MORNING SHOW ACROSS THE BOARD FOR THE 2025–26 SEASON
Season-to-date, TODAY remains the top morning program across all key metrics, delivering its strongest competitive advantages in years.
- Total Viewers:
- Leads GMA by +115,000 (largest advantage in 14 years)
- Leads CBS by +1.151 million (largest advantage in 11 years)
- Up +5% (+147,000) vs. last season — the biggest growth among morning shows
- A25-54:
- Leads GMA by +129,000
- Leads CBS by +331,000 (largest advantage in four years)
TODAY is on pace to rank #1 in A25-54 for the 11th consecutive season, while delivering its largest share of the morning demo audience in 15 years (44.4%).
