Marks Second Consecutive Season of Winning & Growing Across the Board
Continues to Top CNN & MSNBC in All Key Metrics During 12-4 P.M. Time Period
September 30, 2025 — NBC News Daily is the #1 afternoon news program on broadcast television in the key demos for the 2024-2025 broadcast season, according to Nielsen Media Research.
NBC News Daily averaged 237,000 A25-54 viewers, topping GMA3 by +14,000 – growing its lead over ABC by more than 4 times compared to last season. In A18-49, NBC News Daily beat GMA3 by +10,000 and averaged 171,000 viewers, increasing its lead ten-fold. Among total viewers, NBC News Daily averaged 1.170 million total viewers, closing the gap vs. ABC by 28% vs. the prior season.
NBC News Daily also grew across the board vs. last season: +3,000 in A25-54, +6,000 in A18-49 and +2,000 in total viewers. This marks the second consecutive season of NBC News Daily topping GMA3 in the key demos, while also growing across the board.
Additionally, NBC News Daily continued to rank ahead of CNN every week during the 12-4 p.m. time period in both total viewers and A25-54. NBC News Daily more than doubled CNN’s 12P-4P time slot viewership across-the-board: +149% in A25-54, +151% in A18-49, and +111% in total viewers. NBC News Daily also more than quadrupled MSNBC’s 12P-4P viewershipamong A25-54 (+316%) and A18-49 (+375%) while doubling its total viewer average (+103%)
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
| Program | A25-54 | A18-49 | Total |
| Imps | Imps | Viewers | |
| NBC News Daily | 237 | 171 | 1,170 |
| GMA: The Third Hour | 223 | 161 | 1,306 |
Source: Nielsen Panel, L+SD, 9/23/2024-9/21/2025. Average audience based on regularly-titled telecasts.
| Program | A25-54 | A18-49 | Total |
| Imps | Imps | Viewers | |
| NBC News Daily | 237 | 171 | 1,170 |
| MSNBC | M-F 12P-4P Time Period | 57 | 36 | 575 |
| CNN | M-F 12P-4P Time Period | 95 | 68 | 554 |
Source: Nielsen Panel, L+SD, 2024-25 Season (9/23/2024-9/21/2025). NBC News Daily average viewership based on regular titles only. Cable news based on M-F 12P-4P time period.
###
