NBC News NOW Reaches Best Q2 in History, On Track for Strongest Year Ever
NBC News’ Flagship TikTok Account Ranks #1 with +705% Year-Over-Year Growth
July 17, 2025 – NBC News continued its multi-platform momentum in Q2 2025, outperforming key competitors in both digital and social performance. NBCNews.com was one of the few major news site to grow year-over-year (+12%) in unique visitors, while the NBC News flagship TikTok account delivered the highest total video views among news networks for the quarter – up +705% vs. Q2 2024.
NBCNews.com reached an average of over 79 million unique visitors in Q2 2025, +12% vs. Q2 2024, according to Comscore. NBCNews.com is a leader among news sites, ranking ahead of Fox News, ABC News, The Washington Post and The Wall Street Journal for the quarter. While most competition was down versus the prior year, NBCNews.com was up +12%.
NBC News NOW delivered its strongest Q2 in history, up +31% year over year. This marks the fourth straight quarter with year-over-year growth exceeding +30%, and the last four quarters have been the most-watched in NBC News NOW history. NBC News NOW is on pace for its strongest year ever, growing by double-digits vs. 2024 levels.
NBC News’ flagship TikTok account ranked #1 among U.S. news networks for the second straight quarter with over 1.7 billion total views, ahead of all competition including CBS News, ABC News, CNN, Fox News, The New York Times, The Washington Post and others. NBC News’ TikTok also had the largest year-over-year growth in followers of all the competition, up 82% vs. Q2 2024. NBC News’ additional accounts on TikTok, including TODAY, Meet the Press, NBC Nightly News, Dateline and Stay Tuned, garnered hundreds of millions of additional views.
Dateline 24/7, the dedicated streaming channel for the true-crime franchise, had its second consecutive record quarter in hours viewed. The last four months have been Dateline 24/7’s strongest ever, and the streaming program has had consecutive year-over-year growth every quarter since its launch. In addition, Dateline’s original podcasts showed growth by double-digits versus both the prior quarter and year.
Sources: Comscore Media Metrix US, Desktop Persons 2+ and Mobile Persons 13+, April – June 2024 and 2025. Rankings based on custom competitor list. Adobe Analytics & Partner dashboards. ListenFirst. April – June 2023, 2024, 2025 video views. Followers as of June 30 for 2023, 2024, and 2025.
