Continues to Rank as #1 Afternoon Broadcast News Program on TV Season-to-Date
Last Week, ‘NBC News Daily’ Tripled MSNBC’s Afternoon Block
July 3, 2025 — NBC News Daily is the #1 afternoon news program on broadcast television in the key demo for Q2 and the month of June, according to Nielsen Media Research.
2Q25
Ranking #1 in the key A25-54 demo for the fourth consecutive quarter, NBC News Daily averaged 230,000 key demo viewers, leading GMA3 by +23,000 (+11%). It marked the biggest quarterly advantage in A25-54 vs. GMA3, and delivered its largest 2Q A25-54 viewership on record. NBC News Daily is the only program to grow in year-over-year measurements, up +5% in A25-54.
Among total viewers, NBC News Daily averaged 1.094 million total viewers, closing the gap vs. ABC by 30% vs. prior quarter and by 33% vs. last year.
Source: Nielsen Panel, L+SD, 3/31/2025-6/29/2025. Average audience based on regularly-titled telecasts.
June 2025
For the 14th consecutive month, NBC News Daily ranks as #1 in the key A25-54 demo. NBC News Daily averaged 239,000 viewers, topping GMA3 by +31,000 (+15%). Marking the newscast’s largest June demos on record, NBC News Daily is the only program to grow in both month (+4%) and year (+10%) measurements.
Source: Nielsen Panel, L+SD, 5/26/2025-6/29/2025. Average audience based on regularly-titled telecasts.
Season-to-Date/Week of June 23
Season-to-date, NBC News Daily is the #1 afternoon news program on broadcast TV in A25-54 and has closed the total viewer gap with GMA3 by 30%. NBC News Daily is also posting across-the-board viewer growth vs. last season in total viewers (+1%), A25-54 (+3%), and A18-49 (+8%)
Last week, NBC News Daily posted double-digit advantages over CNN’s 12P-4P block in A25-54 (+69%), A18-49 (+61%), and total viewers (+71%) and tripled MSNBC’s 12P-4P block in the demos while outperforming its total viewership by 88%
Source: Nielsen Panel, L+SD, 6/23/2025-6/29/2025. NBC News Daily based on average viewership for regularly-titled telecasts only. Cable News based on M-F 12P-4P strict daypart average.
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NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Dominique Donahue
