Ranks as #1 Afternoon Broadcast News Program on TV Season-to-Date
May 28, 2025 — NBC News Daily is the #1 afternoon news program on broadcast television in the key demo for the month of May and last week, according to Nielsen Media Research.
Ranking #1 in the key A25-54 demo for 13 consecutive months, this marks NBC News Daily’s longest key demo winning streak on record and largest May demo viewership on record. In May, NBC News Daily averaged 229,000 A25-54 viewers, leading GMA3 by +30,000 (+15%). Versus both the prior year and prior month, NBC News Daily was the only program up.
Source: Nielsen Panel, L+SD, 4/28/2025-5/25/2025. Average audience based on regularly-titled telecasts.
NBC News Daily is the #1 afternoon news program on broadcast television in the key demo last week, recording its fifth consecutive weekly win. Averaging 215,000 key A25-54 viewers, NBC News Daily led GMA3 by +22,000 (+11%). Versus the prior year, NBC News Daily was the only program up.
Since its premiere in September 2022, NBC News Daily has ranked ahead of CNN every week during the 12-4 p.m. ET daypart in total viewers and the key A25-54 demo. Last week, NBC News Daily more than doubled CNN’s afternoon news block across the board, up +165% in A25-54 and up +112% in total viewers.
Season-to-date, NBC News Daily is the #1 afternoon broadcast news program on TV in the key A25-54 demo, ahead of GMA3, also posting across-the-board viewership growth vs. last season.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 5/19/2025-5/25/2025. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
