Ranks as #1 Afternoon Broadcast News Program on TV Season-to-Date
May 20, 2025 — NBC News Daily is the #1 afternoon news program on all of television in the key demo last week during its timeslot, ahead of ABC, Fox News, CNN and MSNBC, according to Nielsen Media Research.
Recording its fourth straight key demo win among broadcast TV, NBC News Daily averaged 232,000 key A25-54 viewers, leading GMA3 by +32,000 (+16%).
NBC News Daily averaged 1.063 million total viewers last week, the only program up versus the prior week. NBC News Daily also beat GMA3 in total viewers on Wednesday, up +36,000.
Season-to-date, NBC News Daily is the #1 afternoon broadcast news program on TV in the key A25-54 demo, ahead of GMA3, and is posting across-the-board viewership growth vs. last season.
Since its premiere in September 2022, NBC News Daily has also ranked ahead of CNN every week during the 12-4 p.m. ET daypart in total viewers and the key A25-54 demo. Last week, NBC News Daily more than doubled CNN’s afternoon news block across the board.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 5/12/2025-5/18/2025. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
