TODAY Tops GMA for 88 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years
TODAY Grows Demo Lead Over GMA and Closes Total Viewer Gap Versus Prior Season
TODAY Remains #1 in the Key Demo for Past 10 Years
NEW YORK – April 22, 2025 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 88th consecutive weekly demo win.
Season to date, TODAY has closed the total viewer gap with GMA by 96% and is the top-rated morning show in the key demo with an advantage more than double GMA compared to the prior year. This is TODAY’s best key demo start to a season versus GMA in 8 seasons.
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Source: Nielsen Panel, L+SD, 4/14/2025-4/20/2025. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in A25-54 for 88 consecutive weeks – longest demo win streak in over 5 years (since August 2019)
- #1 in A18-49 for the 89th consecutive week – longest win streak in over 3 years (since May 2021)
- TODAY ranked #1 in total viewers on Thursday morning
- Season-to-date, TODAY is the #1 morning show among A25-54 and A18-49 viewers
TODAY averaged 578,000 A25-54 viewers, beating Good Morning America by +127,000 (+28%) and leading CBS Mornings by +174,000 (+43%)
- TODAY has been the #1 morning show for 88 consecutive weeks (since 8/14/2023) – its longest streak in over five years – and outperformed CBS for 1,705 consecutive weeks (every week since 8/10/1992)
- TODAY has won 205 consecutive mornings among A25-54 viewers
- TODAY beat GMA by at least 100,000 demo viewers for the 38th consecutive week
TODAY averaged 377,000 A18-49 viewers, beating GMA by +97,000 (+35%) and leading CBS by +131,000 (+54%)
TODAY averaged 2.489 million total viewers, leading CBS by +36,000 (+1%)
- TODAY has beaten CBS for 1,705 consecutive weeks (every week since 8/10/1992)
- TODAY ranked #1 on Thursday morning, leading GMA by +33,000
TODAY Digital had 6.7M unique visitors
- The brand drove 19.9M video views across on and off net platforms
2024-25 SEASON-TO-DATE (9/23/2024-4/20/2025)
TODAY is the #1 morning show across the board this season
A25-54:
- TODAY leads GMA by +200,000 A25-54 viewers:
- TODAY has widened its demo lead by 60% (+200,000 vs. +125,000 prior year) and is TODAY’s biggest advantage over GMA in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.1%) in 13 seasons (since 2011-12)
Total Viewers:
- TODAY trails GMA by just -6,000 total viewers, 96% closer than the -145,000 gap seen at this point last year
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