Ranks as #1 Afternoon Broadcast News Program on TV Season-to-Date
April 3, 2025 — NBC News Daily is the #1 afternoon news program on broadcast television in the key demo for Q1, the month of March and last week, according to Nielsen Media Research.
Ranking #1 in the key A25-54 demo for the third consecutive quarter, NBC News Daily averaged 247,000 key demo viewers, leading GMA3 by +9,000 (+4%). Versus the prior year, NBC News Daily saw the largest growth in the key demo and was the only program to increase its total viewership.
Source: Nielsen Panel, L+SD, 12/30/2025-3/30/2025. Average audience based on regularly-titled telecasts.
Ranking #1 in the key A25-54 demo for the 11th consecutive month, this marks NBC News Daily’s longest key demo winning streak on record. In March, NBC News Daily averaged 232,000 A25-54 viewers, leading GMA3 by +9,000 (+4%). Versus the prior year, NBC News Daily was the only program to post key demo viewership growth. Versus the prior month, NBC News Daily also saw an 80% improvement in its A25-54 advantage vs. GMA3.
Source: Nielsen Panel, L+SD, 2/24/2025-3/30/2025. Average audience based on regularly-titled telecasts.
NBC News Daily is the #1 afternoon news program on broadcast television in the key demo last week, reaching an eight-week high and recording its 11th key demo win in the last 14 weeks.
Averaging 250,000 key A25-54 viewers, NBC News Daily led GMA3 by +35,000 (+16%). Versus the prior week, NBC News Daily was the only program up across the board. Versus the prior year, NBC News Daily was the only program up in the key demo.
NBC News Daily outperformed Fox News’ 12-4 p.m. ET daypart in the key A25-54 demo for the week. Plus, since its premiere in September 2022, NBC News Daily has ranked ahead of CNN every week during the 12-4 p.m. ET daypart in total viewers and the key A25-54 demo.
Season-to-date, NBC News Daily is the #1 afternoon broadcast news program on TV in the key A25-54 demo, ahead of GMA3, also posting across-the-board viewership growth vs. last season.
NBC News Daily averaged 1.098 million total viewers and was the only program up versus the prior week.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 3/24/2025-3/30/2025. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
