Ranks as #1 Afternoon Broadcast News Program on TV Season-to-Date
March 18, 2025 — NBC News Daily is the #1 afternoon news program on broadcast television in the key demo last week during its timeslot, according to Nielsen Media Research.
Recording its 10th key demo win in the last 12 weeks, NBC News Daily averaged 245,000 key A25-54 viewers, leading GMA3 by +38,000 (+18%) and marking its largest advantage in 15 weeks.
NBC News Daily was the only program to increase viewership across the board versus the prior year. NBC News Daily was also the only program to increase its key demo viewership versus the prior week.
Season-to-date, NBC News Daily is the #1 afternoon broadcast news program on TV in the key A25-54 demo, ahead of GMA3, also posting across-the-board viewership growth vs. last season. Since its premiere in September 2022, NBC News Daily has also ranked ahead of CNN every week during the 12-4 p.m. ET daypart in total viewers and the key A25-54 demo.
NBC News Daily averaged 1.138 million total viewers and was the only program up versus the prior year.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 3/10/2025-3/16/2025. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
