MTP Outperforms ABC in the Key Demo for First Time in Three Seasons
#1 in A25-54 Viewers This Past Sunday
Sees Second Best Week This Year on Digital
September 24, 2024 — Meet the Press with Kristen Welker (MTP) celebrated its one-year anniversary this past Sunday, Sept. 22 with a win in the key demo against its broadcast counterparts on the final Sunday of the 2023-2024 broadcast season.
One year into Welker’s tenure as moderator, the broadcast has made significant season-over-season gains, outperforming ABC’s This Week among A25-54 viewers for the first time in three seasons.
Outperforms ABC in Key Demo for First Time in Three Seasons
MTP beat ABC’s This Week in the demo most valued by news advertisers in the 2023-2024 broadcast season, for the first time since 2020-2021.
Compared to the prior season, MTP improved its competitive positions across-the-board vs. ABC and improved its total viewer gap vs. CBS’s Face the Nation, which continues to rate for only 30 minutes of its hour-long program while experiencing a massive drop-off in viewers every week following the close of its lead-in, CBS Sunday Morning.
In Q3 2024, MTP outperformed CBS in the key demo for the first time in 7 quarters.
#1 in the Key Demo This Past Sunday
This past Sunday, MTP ranked #1 in the A25-54 demo, outperforming ABC for three consecutive weeks. Compared to the prior week, MTP reversed its A25-54 viewer gap vs. CBS.
MTP led ABC by +7,000 (+2%) and CBS by +71,000 (+18%) in the demo.
Sunday’s broadcast featured a brand new NBC News national poll and exclusive interviews with Sens. Lindsey Graham (R-S.C.) and John Fetterman (D-Pa). It averaged 2.282 million total viewers.
In the Washington D.C. market, MTP beat the competition combined in A25-54 viewers and has not lost a Sunday in total viewers in over nine years.
Sees Second Strongest Week This Year on Digital
MTP had its second strongest week on digital this year, reaching 2.1 million video views across platforms. Viewers watched 141,000 hours of content across MTP channels.
140,000 viewers watched Sunday’s full episode on YouTube.
Tune into Meet the Press NOW weekdays at 4:00 p.m. on NBC News NOW for more from moderator Kristen Welker, follow the brand on Facebook and Twitter, and subscribe to From the Politics Desk, a nightly newsletter from entire NBC News Politics team.
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NATIONAL AVERAGES – SUNDAY, SEPTEMBER 22, 2024
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
| MEET THE PRESS | NBC | 49 | 2,282 | 460 |
| FACE THE NATION HALF-HOUR | CBS | 30 | 2,570 | 389 |
| FACE THE NATION HOUR | CBS | 60 | 2,298 | 377 |
| THIS WEEK | ABC | 44 | 2,606 | 453 |
| FOX NEWS SUNDAY | FOX | 60 | 993 | 241 |
NATIONAL AVERAGES – 2023-2024 BROADCAST SEASON
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
| MEET THE PRESS | NBC | 1,790 | 2,436 | 430 |
| FACE THE NATION HALF-HOUR | CBS | 1,260 | 2,764 | 455 |
| THIS WEEK | ABC | 2,331 | 2,472 | 416 |
| FOX NEWS SUNDAY | FOX | 2,760 | 995 | 224 |
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For more information, contact:
Alex Butcher-Nesbitt
NBC News
e: Alex.Butcher-Nesbitt@nbcuni.com
MEET THE PRESS WITH KRISTEN WELKER
Meet the Press with Kristen Welkeris the premiere destination for original political reporting and interviews with the leaders that shape each week’s headlines. Moderated by Kristen Welker, the veteran NBC News chief White House correspondent and the first journalist of color to moderate a Sunday public affairs program, Meet the Press has set the political agenda and highlighted the everyday impact of Washington decision-making on viewers all over the country for more than 75 years. It reaches millions of viewers every Sunday and millions more through social, digital and on-demand platforms. Meet the Press also brings its signature analysis and newsmaker interviews to streaming audiences with Meet the Press NOW at 4 p.m. on weekdays on NBC News NOW. Kristen Welker is the 13th moderator of Meet the Press, Carrie Budoff Brown is NBC News senior vice president for politics, and David Gelles is executive producer. Melissa Frankel is executive producer of Meet the Press NOW.
