TODAY Tops GMA for 57 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Grows Demo Lead Over GMA Year Over Year
TODAY Tops GMA in Total Viewers Monday, Thursday and Friday
TODAY Is #1 in Key Demo Season to Date
NEW YORK – September 17, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 57th consecutive weekly demo win. TODAY also grew its demo lead over GMA versus the prior year and topped GMA in total viewers last Monday, Thursday and Friday. So far this season, TODAY has closed the total viewer gap with GMA by 73%.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage ten times higher over GMA compared to the prior season. This is TODAY’s best key demo start to a season versus GMA in 12 years.
Source: Nielsen Panel, L+SD, 9/9/2024-9/15/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in A25-54 for 57 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- Excluding the Paris Olympics, TODAY had back-to-back 200,000+ demo wins over GMA for the first time since March 2020
- #1 in A18-49 for the 58th consecutive week – longest win streak in over 3 years (since May 2021)
- TODAY trailed GMA by just -10,000 viewers, a 97% gap reduction vs. same week last year
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 42nd consecutive week
- In 2024-to-date, TODAY trails GMA by just -51,000 total viewers, its closest margin in 12 years
- Season-to-date through Week 51, TODAY ranks as the #1 morning show in A25-54 and A18-49
TODAY averaged 658,000 A25-54 viewers, beating Good Morning America by +225,000 (+52%) and leading CBS Mornings by +249,000 (+61%)
- TODAY has been the #1 ranked morning show in A25-54 for 57 consecutive weeks, its longest streak in more than 3.5 years (since December 2020)
- TODAY beat GMA by more then 200,000 A25-54 viewers for the 2nd straight week, its first such back-to-back wins since March 2020 (excluding the Paris Olympics)
- TODAY outperformed GMA by at least 100,000 A25-54 viewers for the 36th week this season
TODAY averaged 433,000 A18-49 viewers, beating GMA by +146,000 (+51%) and leading CBS by +155,000 (+56%)
TODAY averaged 2.516 million total viewers, trailing GMA by -10,000 (-0.4%) and leading CBS by +414,000 (+20%)
- TODAY posted three daily total viewer victories last week: Monday (+68,000 vs. GMA), Thursday (+96,000 vs. GMA), and Friday (+77,000 vs. GMA)
- TODAY has outperformed CBS for 1,674 straight weeks in total viewers
- Compared to the same week last year, TODAY reduced its total viewership gap vs. GMA by 97% (-10,000 vs. -339,000 prior year)
TODAY Digital had 10.1M unique visitors
- The brand drove 22.0M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-9/15/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +137,000 A25-54 viewers, over 10 times higher than prior year (+13,000) and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)
Total Viewers:
- TODAY posted a 73% gap improvement vs. the same period last season (-337,000)
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