TODAY Tops GMA Across The Board For the Month of August
TODAY Posts Biggest Total Viewer Advantage Over GMA in More Than 6 Years
TODAY Tops GMA for 54 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Is #1 in Key Demo Season to Date
NEW YORK – August 27, 2024 – TODAY was the number-one morning show outright for the month of August, topping “Good Morning America” in total viewers and the key A25-54 and A18-49 demos. The win marks TODAY’s biggest advantage over GMA in total viewers since December 2017.
Last week, TODAY was also the number-one morning show, topping GMA in the key demo A25-54. This marks its 54th consecutive weekly demo win. Additionally, TODAY grew its demo lead over GMA and reduced the total viewer gap by 80% versus the prior year.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage 11 times higher than GMA versus the prior season. This is TODAY’s best key demo start to a season versus GMA in 12 years.
AUGUST 2024
Note: August included the Paris 2024 Olympics on NBC.
Source: Nielsen, L+SD, 7/29/2024-8/25/2024. Average audience based on regularly-titled telecasts only.
KEY MONTHLY POINTS:
- TODAY ranked #1 across-the-board for the first time in 36 months (since August 2021, Tokyo Olympics)
- In total viewers, TODAY posted its best monthly advantage vs. GMA in over 6 years (since December 2017) and its biggest win over CBS in over 4 years (since April 2020)
- TODAY has now ranked #1 in A25-54 for a full year, winning 12 consecutive months (longest streak since April 2022)
- TODAY’s A25-54 audience hit a 7-month high (best since January 2024) while beating GMA for its biggest monthly demo win since February 2018 (Pyeongchang Olympics) and its best August lead since 2016 (Rio Olympics)
- This was TODAY’s largest monthly demo advantage vs. CBS since February 2022 (Beijing Winter Olympics)
- TODAY has been unbeaten in A18-49 for 2 straight years (24 consecutive months) and in 111 of the last 113 months (since April 2015)
- TODAY grew its audience across-the-board compared to both prior month and prior year while both GMA and CBS Mornings posted declines
Among A25-54:
- TODAY averaged 682,000 A25-54 viewers, beating GMA by +234,000 (+52%) and leading CBS by +341,000 (+100%)
Among A18-49:
- TODAY averaged 450,000 A18-49 viewers, beating GMA by +175,000 (+64%) and leading CBS by +227,000 (+102%)
In total viewers:
- TODAY averaged 2.821 million total viewers, beating GMA by +210,000 (+8%) and leading CBS by +909,000 (+48%)
TODAY Digital reached 50 million unique visitors, its strongest in four months, up +14% vs. the prior month (in Comscore’s July Multi-Platform Report)
- It continues to rank as the second largest individual publisher among leading lifestyle and entertainment brands, a position it’s held for the last seven months
- TODAY Digital also ranked as the leading lifestyle and entertainment brand across key video metrics
WEEK of 8/19/2024
Source: Nielsen, L+SD, 8/19/2024-8/25/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in A25-54 for 54 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- A25-54 advantage over GMA (+150,000) is over 4 times higher than same week last year (+31,000)
- Vs. prior year, the competition lost more than one-quarter of their A25-54 audience: GMA -28%, CBS -25%
- #1 in A18-49 for the 55th consecutive week – longest win streak in over 3 years (since May 2021)
- In total viewers, TODAY won two mornings: Tuesday and Thursday
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 39th consecutive week
- Season-to-date through Week 48, TODAY ranks as the #1 morning show in A25-54 and A18-49
TODAY averaged 606,000 A25-54 viewers, beating Good Morning America by +150,000 (+33%) and leading CBS Mornings by +264,000 (+77%)
- TODAY has been the #1 ranked morning show in A25-54 for 54 consecutive weeks, its longest streak in more than 3.5 years (since December 2020)
- Compared to the same week last year, TODAY more than quadrupled its A25-54 lead over GMA (+150,000 vs. +31,000 prior year) and widened its lead vs. CBS by 27% (+264,000 vs. +208,000 prior year)
TODAY averaged 392,000 A18-49 viewers, beating GMA by +98,000 (+33%) and leading CBS by +169,000 (+76%)
- TODAY has beaten GMA for 55 consecutive weeks (since 8/14/2023) and ranked ahead of CBS for 1,671 straight weeks
TODAY averaged 2.513 million total viewers, leading CBS by +624,000 (+33%)
- Compared to the same week last year, TODAY closed its total viewership gap vs. GMA by 80% (-61,000 vs. -308,000 prior year) and grew its lead over CBS by 54% (+624,000 vs. +406,000 prior year)
TODAY Digital had 10.3M unique visitors
- The brand drove 18.0M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-8/25/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +131,000 A25-54 viewers, nearly 11 times higher than prior year (+12,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)
Total Viewers:
- TODAY posts a 71% gap improvement vs. the same period last season
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