Sees Banner Week on Digital with Record Viewership on YouTube
July 30, 2024 — Meet the Press with Kristen Welker (MTP) was the #1 Sunday public affairs show in the key demo for the month of July, according to data from Nielsen Media Research.
During a turbulent and historic month in American politics, MTP once again demonstrated its status as the place viewers turn when it comes time to break down the biggest moments shaping the nation’s political future.
On digital, MTP reached over 5M video views and saw record-breaking single-episode viewership on YouTube.
#1 in the Key Demo in July
MTP ranked #1 in the A25-54 demo in July, averaging 502,000 viewers in the demo most valued by news advertisers. MTP outperformed ABC’s This Week by +29,000 (+6%) and CBS’s Face the Nation by +76,000 (+18%). It also outperformed CBS in total viewers, averaging 2.595 million, while trailing ABC by just 1%.
MTP increased its viewership across the board vs. the prior month and year and reached its largest audience in the demo since January 2023.
The July 14 broadcast immediately followed the assassination attempt on former President Donald Trump and featured interviews with Sen. Lindsey Graham (R-S.C.), Sen. Chris Coons (D-Del.), Sen. Bernie Sanders (I-Vt.), and Rep. Dan Meuser (R-Pa). That Sunday’s edition was the only regularly titled MTP broadcast of the month.
Posts 5M+ Views on Digital Platforms
MTP continued its dominance on digital in July, reaching 5 million video views across platforms.
In addition to strong linear ratings, the July 14 episode became MTP’s most-watched episode ever on YouTube, reaching 1.6M video views and counting. The episode reached over 800,000 viewers on the platform.
Undefeated in the Nation’s Capital
MTP once again continued its streak this month in the influential Washington, D.C. market, where it has never lost a month in total viewers.
Tune into Meet the Press NOW weekdays at 4:00 p.m. on NBC News NOW for more from moderator Kristen Welker, follow the brand on Facebook and Twitter, and subscribe to From the Politics Desk, a nightly newsletter from entire NBC News Politics team.
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NATIONAL AVERAGES – JULY 2024
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
| MEET THE PRESS | NBC | 49 | 2,595 | 502 |
| FACE THE NATION HALF-HOUR | CBS | 60 | 2,558 | 426 |
| THIS WEEK | ABC | 195 | 2,630 | 473 |
| FOX NEWS SUNDAY | FOX | 240 | 1,014 | 227 |
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