NBC Nightly News with Lester Holt Is #1 in Key Demos on Wednesday

Hits 5-Week High in A25-54, Marks Most Narrow Demo Gap vs. ABC Since February

Delivers Largest Total Viewer Audience in 6 Weeks, Marks Closest Total Viewer Gap vs. ABC in 12 Weeks

‘Nightly’ Continues Best Start to Broadcast Season vs. ABC in 4 Years Across the Board

PLUS: ‘Nightly’ Marks Strongest Week on Digital Since October 2023

Week of March 25 Ratings Highlights

  • Nightly News tops ABC in the demos on Wednesday, by +30,000 in A25-54 & by +50,000 in A18-49. Nightly News continues its best start of the season vs. ABC in 4 years in across the board (since 2019-20)
  • Nightly News hits 5-week high in A25-54 audience with 923,000 viewers, marking its closing key demo gap vs. ABC since February
  • Nightly News hits 6-week high total viewers with 6.621 million viewers, marking its most narrow gap vs. ABC since January
  • Nightly News increases viewership across the board vs. last week, only evening newscast to grow double digits
  • Season to date, Nightly News improves its competitive position versus ABC across the board, including by 50% in the A25-54 demo compared to the same time period last year
  • Nightly News marks its strongest week on digital since October 2023 with 18.7 million views and 1.5 hours viewed across digital platforms

Week of March 25 Nightly Stats

  • Averages 6.621 million total viewers, topping CBS by + 1.715 million (+35%)
    • Nightly News increases total viewership by +452,000 vs. last week and hits a 6-week high
    • In week over week, Nightly News narrows total viewership gap vs. ABC by 12%, most narrow in 12 weeks
    • In year over year, Nightly News closes the total viewership gap vs. ABC by 21%
    • Season to date, Nightly News narrows its total viewership gap vs. ABC by 9%
  • Averages 923,000 A25-54 viewers, topping CBS by +208,000 (+29%)
    • Tops ABC in the A25-54 demo on Wednesday by +30,000
    • Increases A25-54 audience by +117,000 vs. last week and hits a 5-week high
    • In week over week, Nightly News closes the key demo gap vs. ABC by 30%, most narrow since 2/19/24
    • In year over year, Nightly News narrows the key demo gap vs. ABC by 49%
    • Season to date, Nightly News narrows its A25-54 gap vs. ABC by 50%
  • Averages 586,000 A18-49 viewers, beating CBS by +114,000 (+24%)
    • Tops ABC in the A18-49 demo on Wednesday by +50,000
    • Nightly News increases A18-49 by +63,000 vs. last week
    • In week over week, Nightly News reduces the A18-49 gap vs. ABC by 16%, most narrow in 5 weeks
    • In year over week, Nightly News closes the A18-19 gap vs. ABC by 42%
    • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 42%
  • Across digital, Nightly News delivered 18.7 million video viewers and 1.5 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached 655,000 views and 520,000 viewers

1st QUARTER 2024: NBC NIGHTLY NEWS WITH LESTER HOLT INCREASES TOTAL VIEWERSHIP

Marks 7th Consecutive Quarter of Narrowing A25-54 Gap vs. ABC in Year-Over-Year Measurements

Delivers 5th Consecutive Quarter of Closing A18-49 Gap vs. ABC in Year-Over-Year Measurements

1st Quarter 2024: Ratings Highlights

  • Nightly News increase total viewers vs. last quarter, up +59,000
  • Delivers its 7th consecutive quarter of improving the key A25-54 gap vs. ABC
  • Marks 5th consecutive quarter for narrowing the key A18-49 gap vs. ABC

1st Quarter: Nightly Stats

  • Averages 6.748 million total viewers, topping CBS by +1.804 million (+36%)
    • Increases total viewership vs. last quarter by +59,000
  • Averages 975,000 A25-54 viewers, beating CBS by +255,000 (+35%)
    • In year over year, Nightly News cuts the A25-54 gap vs. ABC by 26%, its 7th consecutive quarter of improving the key demo gap vs. the network
  • Averages 645,000 A18-49 viewers, beating CBS by +151,000 (+31%)
    • In year over year, Nightly News cuts the A18-49 gap vs. ABC by 14%, its 5th consecutive quarter of closing the demo gap vs. the network
  • Nightly News delivered more than 170 million video views across digital platforms for the 17th consecutive quarter

WEEK of MARCH 25-31, 2024

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS9235866,621
CBS EVENING NEWS7154724,906
ABC WORLD NEWS TONIGHT1,0596987,822

Note: CBS Evening News was based on a 3-day average (Mon-Wed) last week due to NCAA Men’s Basketball Tournament coverage on Thursday and Friday in prime time. Nightly News and ABC World News Tonight were based on 4-day averages (Mon-Thurs) due to retitling on Good Friday. Note: NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.

1st QUARTER 2024

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS9756456,748
CBS EVENING NEWS7204944,944
ABC WORLD NEWS TONIGHT1,1087538,012

From: Mark Mwachiro <Mark@markhenrymedia.com>