Hits 5-Week High in A25-54, Marks Most Narrow Demo Gap vs. ABC Since February
Delivers Largest Total Viewer Audience in 6 Weeks, Marks Closest Total Viewer Gap vs. ABC in 12 Weeks
‘Nightly’ Continues Best Start to Broadcast Season vs. ABC in 4 Years Across the Board
PLUS: ‘Nightly’ Marks Strongest Week on Digital Since October 2023
Week of March 25 Ratings Highlights
- Nightly News tops ABC in the demos on Wednesday, by +30,000 in A25-54 & by +50,000 in A18-49. Nightly News continues its best start of the season vs. ABC in 4 years in across the board (since 2019-20)
- Nightly News hits 5-week high in A25-54 audience with 923,000 viewers, marking its closing key demo gap vs. ABC since February
- Nightly News hits 6-week high total viewers with 6.621 million viewers, marking its most narrow gap vs. ABC since January
- Nightly News increases viewership across the board vs. last week, only evening newscast to grow double digits
- Season to date, Nightly News improves its competitive position versus ABC across the board, including by 50% in the A25-54 demo compared to the same time period last year
- Nightly News marks its strongest week on digital since October 2023 with 18.7 million views and 1.5 hours viewed across digital platforms
Week of March 25 Nightly Stats
- Averages 6.621 million total viewers, topping CBS by + 1.715 million (+35%)
- Nightly News increases total viewership by +452,000 vs. last week and hits a 6-week high
- In week over week, Nightly News narrows total viewership gap vs. ABC by 12%, most narrow in 12 weeks
- In year over year, Nightly News closes the total viewership gap vs. ABC by 21%
- Season to date, Nightly News narrows its total viewership gap vs. ABC by 9%
- Averages 923,000 A25-54 viewers, topping CBS by +208,000 (+29%)
- Tops ABC in the A25-54 demo on Wednesday by +30,000
- Increases A25-54 audience by +117,000 vs. last week and hits a 5-week high
- In week over week, Nightly News closes the key demo gap vs. ABC by 30%, most narrow since 2/19/24
- In year over year, Nightly News narrows the key demo gap vs. ABC by 49%
- Season to date, Nightly News narrows its A25-54 gap vs. ABC by 50%
- Averages 586,000 A18-49 viewers, beating CBS by +114,000 (+24%)
- Tops ABC in the A18-49 demo on Wednesday by +50,000
- Nightly News increases A18-49 by +63,000 vs. last week
- In week over week, Nightly News reduces the A18-49 gap vs. ABC by 16%, most narrow in 5 weeks
- In year over week, Nightly News closes the A18-19 gap vs. ABC by 42%
- Season to date, Nightly News narrows its A18-49 gap vs. ABC by 42%
- Across digital, Nightly News delivered 18.7 million video viewers and 1.5 million hours viewed on & off network platforms
- On YouTube, weekday episodes reached 655,000 views and 520,000 viewers
1st QUARTER 2024: NBC NIGHTLY NEWS WITH LESTER HOLT INCREASES TOTAL VIEWERSHIP
Marks 7th Consecutive Quarter of Narrowing A25-54 Gap vs. ABC in Year-Over-Year Measurements
Delivers 5th Consecutive Quarter of Closing A18-49 Gap vs. ABC in Year-Over-Year Measurements
1st Quarter 2024: Ratings Highlights
- Nightly News increase total viewers vs. last quarter, up +59,000
- Delivers its 7th consecutive quarter of improving the key A25-54 gap vs. ABC
- Marks 5th consecutive quarter for narrowing the key A18-49 gap vs. ABC
1st Quarter: Nightly Stats
- Averages 6.748 million total viewers, topping CBS by +1.804 million (+36%)
- Increases total viewership vs. last quarter by +59,000
- Averages 975,000 A25-54 viewers, beating CBS by +255,000 (+35%)
- In year over year, Nightly News cuts the A25-54 gap vs. ABC by 26%, its 7th consecutive quarter of improving the key demo gap vs. the network
- Averages 645,000 A18-49 viewers, beating CBS by +151,000 (+31%)
- In year over year, Nightly News cuts the A18-49 gap vs. ABC by 14%, its 5th consecutive quarter of closing the demo gap vs. the network
- Nightly News delivered more than 170 million video views across digital platforms for the 17th consecutive quarter
WEEK of MARCH 25-31, 2024
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 923 | 586 | 6,621 |
| CBS EVENING NEWS | 715 | 472 | 4,906 |
| ABC WORLD NEWS TONIGHT | 1,059 | 698 | 7,822 |
Note: CBS Evening News was based on a 3-day average (Mon-Wed) last week due to NCAA Men’s Basketball Tournament coverage on Thursday and Friday in prime time. Nightly News and ABC World News Tonight were based on 4-day averages (Mon-Thurs) due to retitling on Good Friday. Note: NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.
1st QUARTER 2024
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 975 | 645 | 6,748 |
| CBS EVENING NEWS | 720 | 494 | 4,944 |
| ABC WORLD NEWS TONIGHT | 1,108 | 753 | 8,012 |
From: Mark Mwachiro <Mark@markhenrymedia.com>
