TODAY Tops GMA for 32 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Tops GMA in Total Viewers Last Wednesday, Its 25th Total Viewer Win Season to Date
TODAY Is #1 in Key Demo Season to Date
NEW YORK – March 26, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 32nd consecutive weekly demo win. TODAY has now won every morning of 2024 in A25-54, its longest unbroken daily demo streak start to the year since 2012.
TODAY also topped GMA in total viewers last Wednesday, marking its 25th total viewer win season to date. Versus the prior year, TODAY improved its competitive position with GMA in the key demo and total viewers for the 17th consecutive week. Versus the prior week, TODAY added more total viewers than GMA and CBS combined.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage over GMA that’s more than eight times higher than the prior season. This is TODAY’s best key demo start to a season versus GMA in five years.
KEY WEEKLY POINTS:
- TODAY ranked #1 in A25-54 for the 32nd consecutive week, the program’s longest winning streak in the key demo in over three years (since December 2020)
- TODAY has now won every morning of 2024 in A25-54 (56 and counting), its longest daily unbroken demo streak to start the year since 2012
- TODAY has ranked #1 in A18-49 for 33 consecutive weeks (best A18-49 streak since May 2021)
- TODAY ranked #1 in total viewers on Wednesday morning (+165,000), its 12th head-to-head win over GMA in 2024 and its 25th daily top finish season-to-date (all regular TODAY broadcasts included)
- Versus prior week, TODAY posted the biggest growth in A25-54/A18-49 viewers while adding more total viewers than GMA and CBS combined
- Versus prior year, TODAY improved its competitive position with GMA among A25-54 and total viewers for the 17th consecutive week
- Season-to-date through Week 26, TODAY ranks as the #1 morning show in A25-54 and A18-49
- TODAY’s A25-54 lead vs. GMA is more than 8x higher than last season and is its best start in five years (2018-19 season)
- TODAY has cut its total viewer gap with GMA by more than half vs. the same point last season (51% closer)
TODAY averaged 696,000 A25-54 viewers, beating Good Morning America by +156,000 (+29%) and leading CBS Mornings by +296,000 (+74%)
- TODAY has been the #1 ranked morning show in A25-54 for 32 consecutive weeks (40 of the last 46 weeks) and beaten CBS in the key demo for 1,649 straight weeks (every week since 8/10/1992)
- TODAY’s current 32-week winning streak in the key demo is its longest in more than three years (since December 2020)
- TODAY has ranked #1 in A25-54 every morning of 2024 so far (56 and counting), its longest unbroken daily streak to start the year since 2012
- Week-over-week, TODAY increased its A25-54 viewership by +83,000 (up +14%), improving its demo lead over GMA by 70% (+156,000 vs. +92,000 prior week) and vs. CBS by 42% (+296,000 vs. +208,000 prior week)
TODAY averaged 478,000 A18-49 viewers, beating GMA by +137,000 (+40%) and leading CBS by +214,000 (+81%)
TODAY averaged 2.719 million total viewers, leading CBS by +700,000 (+35%)
- On Wednesday morning, TODAY beat GMA in total viewers (+165,000) for the 12th time head-to-head vs. the ABC program in 2024. TODAY has now won a total of 25 mornings season-to-date when it was rated normally.
- TODAY has posted at least one daily total viewer win in each of the last 7 weeks
- Versus prior week, TODAY added more total viewers (+186,000, up +7%) than GMA and CBS combined, reduced its viewership gap vs. GMA by 58% (-60,000 vs. -143,000 prior week), and improved its lead vs. CBS by 28% (+700,000 vs. +548,000 prior week)
TODAY Digital reached 11.1M unique visitors last week
- The brand drove 18.8M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-3/24/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +120,000 A25-54 viewers, more than 8 times higher than prior year (+14,000) and its best start to a season in five years (2018-19)
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