NBC Nightly News with Lester Holt Increases Total Viewer & Key Demo Audiences

‘Nightly News’ Delivers Best Start to Broadcast Season vs. ABC in 4 Years Across the Board

Season to Date, ‘Nightly News’ Improves Competitive Position Vs. ABC Across the Board

Week of March 18 Ratings Highlights

  • Nightly News increases total viewer and key A25-54 demo audience vs. last week
  • Nightly News continues its best start of the season vs. ABC in 4 years (since 2019-20) across the board
  • Season to date, Nightly News improves its competitive position versus ABC across the board, including by 51% in the A25-54 demo compared to the same time period last year

Week of March 18 Nightly Stats

  • Averages 6.169 million total viewers, topping CBS by + 1.482 million (+32%)
    • Increases total viewership vs. last week by +257,000
    • Week over week, Nightly News closes the total viewer gap vs. ABC by 6%
    • Season to date, Nightly News narrows its total viewership gap vs. ABC by 9%
  • Averages 807,000 A25-54 viewers, topping CBS by +98,000 (+14%)
    • Increases A25-54 audience vs. last week by +6,000
    • Week over week, Nightly News closes the A25-54 gap vs. ABC gap by 17%
    • Season to date, Nightly News narrows its A25-54 gap vs. ABC by 51%
  • Averages 523,000 A18-49 viewers, beating CBS by +68,000 (+15%)
    • Week over week, Nightly News closes A18-49 gap vs. ABC by 28%
    • Year over year, Nightly News narrows A18-49 gap vs. ABC by 9%
    • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 41%
  • Across digital, Nightly News delivered 12.7 million video viewers and 1.4 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached 650,000 views and 505,000 viewers

WEEK of MARCH 18-24, 2024

ProgramP25-54P18-49P2+
ImpsImpsImps
NBC NIGHTLY NEWS8075236,169
CBS EVENING NEWS7094554,687
ABC WORLD NEWS TONIGHT1,0006577,532

Note: CBS Evening News was based on a 3-day average (Mon-Wed) last week due to NCAA Men’s Basketball Tournament coverage on Thursday and Friday.