‘Nightly News’ Delivers Best Start to Broadcast Season vs. ABC in 4 Years Across the Board
Season to Date, ‘Nightly News’ Improves Competitive Position Vs. ABC Across the Board
Week of March 18 Ratings Highlights
- Nightly News increases total viewer and key A25-54 demo audience vs. last week
- Nightly News continues its best start of the season vs. ABC in 4 years (since 2019-20) across the board
- Season to date, Nightly News improves its competitive position versus ABC across the board, including by 51% in the A25-54 demo compared to the same time period last year
Week of March 18 Nightly Stats
- Averages 6.169 million total viewers, topping CBS by + 1.482 million (+32%)
- Increases total viewership vs. last week by +257,000
- Week over week, Nightly News closes the total viewer gap vs. ABC by 6%
- Season to date, Nightly News narrows its total viewership gap vs. ABC by 9%
- Averages 807,000 A25-54 viewers, topping CBS by +98,000 (+14%)
- Increases A25-54 audience vs. last week by +6,000
- Week over week, Nightly News closes the A25-54 gap vs. ABC gap by 17%
- Season to date, Nightly News narrows its A25-54 gap vs. ABC by 51%
- Averages 523,000 A18-49 viewers, beating CBS by +68,000 (+15%)
- Week over week, Nightly News closes A18-49 gap vs. ABC by 28%
- Year over year, Nightly News narrows A18-49 gap vs. ABC by 9%
- Season to date, Nightly News narrows its A18-49 gap vs. ABC by 41%
- Across digital, Nightly News delivered 12.7 million video viewers and 1.4 million hours viewed on & off network platforms
- On YouTube, weekday episodes reached 650,000 views and 505,000 viewers
WEEK of MARCH 18-24, 2024
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 807 | 523 | 6,169 |
| CBS EVENING NEWS | 709 | 455 | 4,687 |
| ABC WORLD NEWS TONIGHT | 1,000 | 657 | 7,532 |
Note: CBS Evening News was based on a 3-day average (Mon-Wed) last week due to NCAA Men’s Basketball Tournament coverage on Thursday and Friday.
