NBC Nightly News with Lester Holt Is Only Evening Newscast to Increase Key Demo Audience

‘Nightly News’ Continues to Deliver Best Start to Broadcast Season vs. ABC in 4 Years in A25-54 & A18-49

Season to Date, ‘Nightly News’ Improves Competitive Position Vs. ABC by Double Digits Across the Board

Week of March 4 Ratings Highlights

• Nightly News is the only evening newscast to increase key A25-54 demo vs. last week, up +6,000

• Nightly News continues its best start of the season vs. ABC in 4 years (since 2019-20) in the key A25-54 & A18-49 demos

• Season to date, Nightly News improves its competitive position versus ABC across the board by double digits, including by 55% in the A25-54 demo compared to the same time period last year

Week of March 4 Nightly Stats

• Averages 6.376 million total viewers, topping CBS by + 1.849 million (+41%)
  • Season to date, Nightly News narrows its total viewership gap vs. ABC by 10%
• Averages 918,000 A25-54 viewers, topping CBS by +273,000 (+42%)
  • Increases viewership by +6,000 vs. last week
  • Week over week, Nightly closes gap vs. ABC by 7%
  • Year over year, Nightly closes gap vs. ABC by 8%
  • Season to date, Nightly News narrows its A25-54 gap vs. ABC 55%
• Averages 596,000 A18-49 viewers, beating CBS by +150,000 (+34%)
  • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 46%
• Across digital, Nightly News delivered 10.8 million video viewers and 1.4 million hours viewed on & off network platforms
• On YouTube, full episodes reached 565,000 views and 404,000 viewers

WEEK of MARCH 4-10, 2024

Note: Nightly News and ABC World News Tonight were based on 4-day averages due to State of The Union coverage on Thursday, airing live across the U.S.NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.