Outperforms ABC in the Demo for 5th Consecutive Month
Jan. 30, 2024 — Meet the Press with Kristen Welker (MTP) was the #1 Sunday public affairs show in the key demo this past Sunday, Jan. 28, according to data from Nielsen Media Research.
MTP has outperformed ABC among A25-54 viewers for five straight months and on 10 of the last 11 normally rated Sundays. It has outperformed ABC in total viewers for three straight months.
In January on digital platforms, MTP saw its 7th straight month with year-over-year growth exceeding 40 percent.
Continues Month-over-Month Gains over ABC
In January, MTP outperformed ABC’s This Week for the 5th consecutive month among A25-54 viewers and the 3rdconsecutive month among total viewers.
Comparted to December, MTP improved on its A25-54 lead over ABC by 27% and its total viewer lead by 31%.
The show also improved its competitive positions vs. ABC across the board compared to the previous year.
#1 in the Key Demo this Past Sunday
MTP ranked #1 in the demo most valued by news advertisers this past Sunday, averaging 473,000 viewers in the A25-54 demo and leading ABC’s This Week by +12,000 (+3%) and CBS’s Face the Nation by +10,000 (+2%).
MTP has outperformed ABC on 10 of the last 11 normally rated Sundays.
Sunday’s broadcast featured exclusive interviews with 2024 Republican presidential candidate and former UN Amb. Nikki Haley and Rep. Alexandria Ocasio-Cortez (D-N.Y.). The broadcast averaged 2.627 million total viewers, leading ABC by +79,000 (+3%) and trailing CBS’s Face the Nation, which continues to rate for just 30 minutes of its hour-long program, by just 4%.
7 Straight Months of 40+ Percent YoY Growth on Digital
In January, MTP is on track to see a 48% year-over-year growth on digital platforms, marking the 7th straight month with YoY growth exceeding 40%.
This past Sunday, MTP posted 226,000 viewers on YouTube and audiences watched 128,000 hours of MTP content across platforms last week.
#1 in the Nation’s Capital for More than 8 Years
MTP beat the competition combined in A25-54 and total viewers in the nation’s capital this past Sunday, continuing an 8-year streak in which it has not lost a single Sunday in Washington, D.C. MTP has never lost a month in total viewers in the market.
Tune into Meet the Press NOW weekdays at 4:00 p.m. on NBC News NOW for more from moderator Kristen Welker, follow the brand on Facebook and Twitter, and visit the Meet the Press Blog or subscribe to First Read for the latest from the MTP team and the NBC News Political Unit.
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NATIONAL AVERAGES – SUNDAY, JAN. 28, 2024
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
| MEET THE PRESS | NBC | 51 | 2,627 | 473 |
| FACE THE NATION HALF-HOUR | CBS | 30 | 2,725 | 463 |
| FACE THE NATION HOUR | CBS | 60 | 2,445 | 418 |
| THIS WEEK | ABC | 46 | 2,548 | 462 |
| FOX NEWS SUNDAY | FOX | 60 | 1,111 | 225 |
NATIONAL MONTHLY AVERAGES – JANUARY 2024
| Show Name | Net | Duration (minutes) | Total Viewers | A25-54 Viewers |
| MEET THE PRESS | NBC | 204 | 2,616 | 483 |
| FACE THE NATION HALF-HOUR | CBS | 120 | 2,967 | 541 |
| THIS WEEK | ABC | 200 | 2,533 | 432 |
| FOX NEWS SUNDAY | FOX | 240 | 1,159 | 268 |
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For more information, contact:
Alex Butcher-Nesbitt
NBC News
e: Alex.Butcher-Nesbitt@nbcuni.com
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MEET THE PRESS WITH KRISTEN WELKER
Meet the Press with Kristen Welker is the premiere destination for original political reporting and interviews with the leaders that shape each week’s headlines. Moderated by Kristen Welker, the veteran NBC News chief White House correspondent and the first journalist of color to moderate a Sunday public affairs program, Meet the Press has set the political agenda and highlighted the everyday impact of Washington decision-making on viewers all over the country for more than 75 years. It reaches millions of viewers every Sunday and millions more through social, digital and on-demand platforms. Meet the Press also brings its signature analysis and newsmaker interviews to streaming audiences with Meet the Press NOW at 4 p.m. on weekdays on NBC News NOW. Kristen Welker is the 13th moderator of Meet the Press, Carrie Budoff Brown is NBC News senior vice president for politics, and David Gelles is executive producer. Melissa Frankel is executive producer of Meet the Press NOW.
