TODAY Tops GMA for 18 Consecutive Weeks in A25-54, Its Best Streak in 2 Years
TODAY Grows Key Demo Lead Versus Prior Year
TODAY Tops GMA in Total Viewers Last Tuesday and Wednesday
TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 5 Years
NEW YORK – December 19, 2023 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54. TODAY marked its 18th straight weekly demo win, its longest streak since December 2021. TODAY also grew its demo lead over GMA versus the prior year and topped GMA in total viewers last Tuesday and Wednesday.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49, marking its best key demo start to a season versus GMA in five years.
KEY WEEKLY POINTS:
- TODAY ranked #1 in A25-54 for the 18th consecutive week (TODAY’s longest weekly winning streak since December 2021) and 26th time in the last 31 weeks
- Excluding holiday weeks, this was TODAY biggest demo win over GMA in more than two years (since week of 10/25/2021)
- 10 consecutive mornings of beating GMA by at least 100,000 A25-54 viewers – longest such daily streak since February 2019
- TODAY beat GMA by +44% (+222,000) on Friday morning, its biggest single-day percentage win in over six years (since 11/27/2017)
- TODAY ranked #1 in total viewers on both Tuesday (+7,000) and Wednesday (+14,000), beating GMA on back-to-back mornings for the first time since December 2021
- Season-to-date through Week 12, TODAY ranks #1 in A25-54 and A18-49
TODAY averaged 686,000 A25-54 viewers, beating Good Morning America by +165,000 (+32%) and leading CBS Mornings by +179,000 (+35%)
- TODAY has been the #1 ranked morning show in A25-54 for 18 consecutive weeks (26 of the last 32 weeks) and beaten CBS in the key demo for 1,635 weeks (every week since 8/10/1992)
- Excluding holiday weeks, TODAY posted its biggest demo win over GMA in more than two years (since week of 10/25/2021)
- On Friday morning, TODAY beat GMA by +44% (+222,000) for its biggest single-day percentage win in over six years (since 11/27/2017)
TODAY averaged 495,000 A18-49 viewers, beating GMA by +144,000 (+41%) and leading CBS by +157,000 (+46%)
TODAY averaged 2.805 million total viewers, leading CBS by +490,000 (+21%)
- TODAY has beaten CBS for 1,635 consecutive weeks in total viewers (since 8/10/1992)
- TODAY ranked #1 in total viewers on both Tuesday (+7,000) and Wednesday (+14,000), beating GMA on back-to-back mornings for the first time since December 2021
- Week-over-week, TODAY ‘s total viewership grew by +39,000 (up +1%) while reducing its gap vs. GMA by 58% (-66,000 vs. -159,000 prior week).
TODAY Digital reached 12.2M unique visitors last week.
- The brand drove 18.1M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-12/17/2023)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +114,000 A25-54 viewers, more than 5 times higher than prior year (+22,000) and its best start to a season in five years (2018-19)
###
