TODAY Tops GMA in A25-54 for 13 Consecutive Weeks, Its Best Streak in More Than a Year
TODAY Grows Demo Lead Over GMA Versus Prior Year
TODAY Is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 5 Years
NEW YORK – November 14, 2023 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54. TODAY marked its thirteenth straight weekly demo win, its longest streak since April 2022. Additionally, TODAY posted its largest single-day demo lead over GMA since November 2022 and grew its weekly demo advantage versus the prior year.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49, marking its best A25-54 start to a season versus GMA in five years.
KEY WEEKLY POINTS:
- TODAY ranked #1 in A25-54 for the 13th consecutive week (TODAY’s longest weekly winning streak since April 2022)
- Monday’s +194,000 A25-54 advantage over GMA was TODAY’s biggest single-day demo win in nearly a year, since Monday 11/14/2022
- #1 in A18-49 for the 14th consecutive week and in 57 of the last 62 weeks
- TODAY more than tripled its A18-49 lead over GMA compared to the same week last season
- TODAY has beaten GMA by over 100,000 A25-54 viewers in 5 of the last 7 weeks
- TODAY has improved its A25-54 & A18-49 advantages over GMA vs. prior year for the 14th week in a row
- Season-to-date through Week 7, TODAY ranks #1 in A25-54 and A18-49
- Among A25-54 viewers, TODAY is posting its best start to a season vs. GMA in five years
TODAY averaged 707,000 A25-54 viewers, beating Good Morning America by +105,000 (+17%) and leading CBS Mornings by +264,000 (+60%)
- TODAY has been the #1 morning show in A25-54 for 13 consecutive weeks (21 of the last 27 weeks) and beaten CBS in the key demo for 1,630 weeks (since 8/10/1992)
- On Monday, TODAY topped GMA by +194,000 A25-54 viewers, its biggest single-day demo victory since Monday 11/14/2022
- TODAY has now beaten GMA in the key demo for 22 consecutive broadcasts, every morning since Tuesday 10/10/2023
- TODAY improved its A25-54 lead over GMA vs. prior year for the 14th consecutive week
TODAY averaged 495,000 A18-49 viewers, beating GMA by +88,000 (+22%) and leading CBS by +215,000 (+77%)
- TODAY ranked #1 in A18-49 for the 14th consecutive week (57 of the last 62 weeks) and has outperformed CBS for 1,630 consecutive weeks (since 8/10/1992)
- TODAY has now beaten GMA in A18-49 for 55 consecutive broadcasts, every morning since Thursday 8/10/2023
- Compared to the same week last season, TODAY more than tripled its A18-49 advantage vs. GMA (+88,000 vs. +26,000 prior year) and improved its lead vs. CBS by 75% (+215,000 vs. +123,000 prior year)
TODAY averaged 2.854 million total viewers, leading CBS by +512,000 (+22%)
- TODAY has beaten CBS for 1,630 consecutive weeks in total viewers (since 8/10/1992)
TODAY Digital reached 13.0M unique visitors last week.
- The brand drove 20M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-11/12/2023)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +102,000 A25-54 viewers, its best start to a season in five years
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