Grows in Key Demo vs. Last Week & Year
Improves Across-the-Board Gaps vs. ABC Week Over Week
Season to Date, ‘Nightly News’ Closes A25-54 Gap Vs. ABC by 30% vs. Same Time Period Last Year
Week of August 21: Ratings Highlights
- Nightly News is the #2 most-watched program in all of TV last week in total viewers for the 7th consecutive week, averaging 6.202 million total viewers, excluding specials, sports & syndication
- Nightly News increases its A25-54 and total viewership vs. last week and last year
- Nightly News marks a 9-week high in total viewership (best since 6/19/2023)
- Nightly News improves its across-the-board gaps vs. ABC week over week
- Nightly News improves its A25-54 gap vs. ABC year over year, marking the 7th consecutive week Nightly has improved its year over year key demo gaps vs. ABC
- Season to date, Nightly News improves its competitive position versus ABC by 30% in the A25-54 demo compared to the same time period last year
Week of August 21: Nightly Stats
- Averages 6.202 million total viewers, topping CBS by +1.568 million (+34%)
- Increases its total viewership by +292,000 vs. last week and +133,000 vs. last year
- Marks a 9-week high in total viewership (best since 6/19/2023)
- Week over week, Nightly narrows its total viewership gap vs. ABC by 16%
- Averages 1.003 million A25-54 viewers, leading CBS by +266,000 (+36%)
- Increases its key demo viewership by +8,000 vs. last week and +17,000 vs. last year
- Week over week, Nightly narrows its A25-54 viewership gap vs. ABC by 4%
- Year over year, Nightly cuts its A25-54 viewership gap vs. ABC by 33%
- Marks the 7th consecutive week Nightly has improved its year over year A25-54 gaps vs. ABC
- Averages 662,000 A18-49 viewers, beating CBS by +165,000 (+33%)
- Week over week, Nightly improves A18-49 viewership gap vs. ABC by 21%
- Year over year, Nightly improves A18-49 viewership gap vs. ABC by 62%
- Across digital, Nightly delivers 19 million video views and 1.9 million hours viewed on & off network platforms
- On YouTube, weekday episodes reached 876,100 views and 717,000 viewers
WEEK OF AUGUST 21-27, 2023
Program | P25-54 | P18-49 | P2+ |
Imps | Imps | Imps | |
NBC NIGHTLY NEWS | 1,003 | 662 | 6,202 |
CBS EVENING NEWS | 737 | 497 | 4,634 |
ABC WORLD NEWS TONIGHT | 1,160 | 735 | 7,664 |
Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.
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AUGUST 2023: NBC NIGHTLY NEWS RANKS AS #2 MOST-WATCHED TV PROGRAM FOR 3 STRAIGHT MONTHS
Only Newscast to Grow in Key Demo vs. Last Year
Increases Viewership Across the Board vs. Last Month
Improves Across-the-Board Gaps vs. ABC Week Over Week
Month of August: Ratings Highlights
- Nightly News is the #2 most-watched program in all of TV for the 3rd consecutive month in total viewers, averaging 6.033 million total viewers, excluding specials, sports & syndication
- Nightly News is the only newscast to increase its A25-54 viewership vs. last year
- Nightly News grows across the board vs. last month
- Nightly News marks its most narrow A25-54 gap vs. ABC in 38 months (since June 2020)
- Nightly News improves its competitive positions across-the-board gaps vs. ABC vs. last month
- Nightly News improves its A25-54 competitive positions year over year, marking the 9th consecutive month Nightly has improved its year over year key demo gaps vs. ABC
Month of August: Nightly Stats
- Averages 6.033 million total viewers, topping CBS by +1.635 million (+37%)
- Increases its total viewership by +137,000 vs. last month
- Month over month, Nightly narrows its total viewership gap vs. ABC by 7%
- Averages 986,000 A25-54 viewers, leading CBS by +313,000 (+46%)
- Increases its key demo viewership by +89,000 vs. last month and +7,000 vs. last year
- Month over month, Nightly narrows its A25-54 viewership gap vs. ABC by 33%
- Year over year, Nightly cuts its A25-54 viewership gap vs. ABC by 54%
- Marks the 9th consecutive month Nightly has improved its year over year A25-54 gaps vs. ABC
- Averages 663,000 A18-49 viewers, beating CBS by +209,000 (+46%)
- Increases its A18-49 viewership by +50,000 vs. last month
- Month over month, Nightly improves A18-49 viewership gap vs. ABC by 53%
- Year over year, Nightly improves A18-49 viewership gap vs. ABC by 64%
- Across digital, Nightly is pacing to deliver 78 million video views in August
- On YouTube, full episodes reached 916,000 views and 724,000 viewers
MONTH OF AUGUST 2023
Program | P25-54 | P18-49 | P2+ |
Imps | Imps | Imps | |
NBC NIGHTLY NEWS | 986 | 663 | 6,033 |
CBS EVENING NEWS | 673 | 454 | 4,398 |
ABC WORLD NEWS TONIGHT | 1,118 | 739 | 7,488 |
Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.
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