TODAY Tops GMA in Key A25-54 Demo For Month and Week
TODAY Grows Demo Lead Over GMA Versus Prior Month
TODAY Posts 7-Week High in Total Viewers and Key Demo
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – May 2, 2023 – NBC News’ TODAY was the number-one morning show in April topping ABC’s “Good Morning America” in the key demo A25-54. Versus the prior month, TODAY also grew its demo lead over GMA.
Last week, TODAY also won in the key demo A25-54 and posted a 7-week high in both total viewers and the key demo. Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.
TODAY HIGHLIGHTS:
APRIL 2023
TODAY ranked #1 in both A25-54 (5 wins in last 6 months) and A18-49 (8thconsecutive monthly win and 95th in last 97 months)
Vs. prior month, TODAY improved its A25-54 lead over GMA by 67% (+10,000 vs. +6,000 in March)
TODAY saw its closest total viewer gap vs. GMA in five months (since November 2022), posting a 9% gap reduction month-over-month (-351,000 vs. -387,000 in March)
TODAY averaged 695,000 A25-54 viewers, beating Good Morning America by +10,000 (+2%) and leading CBS by +194,000 (+39%)
TODAY averaged 483,000 A18-49 viewers, beating ABC by +32,000 (+7%) and leading CBS by +164,000 (+52%)
TODAY averaged 2.805 million total viewers, leading CBS by +438,000 (+19%)
In March 2023, TODAY Digital delivered 49 million unique visitors and continued to rank as the third largest individual publisher among leading lifestyle and entertainment brands.
WEEK
KEY POINTS:
- TODAY has ranked #1 in A25-54 in 3 of the last 4 weeks
- TODAY posted a 7-week high in demo viewership
- TODAY ranked #1 in A18-49 for the 31st time in the last 34 weeks
- TODAY’s A18-49 viewership hit a 5-week high; improved its A18-49 lead over GMA by 56% vs. prior week and 6% compared to the same week last year
- TODAY posted its best total viewer delivery in 7 weeks
- Season-to-date through Week 32, TODAY ranks #1 in A25-54 for the 8thconsecutive year and #1 in A18-49 for the 10th year in a row
TODAY averaged 722,000 A25-54 viewers, beating Good Morning America by +18,000 (+3%) and leading CBS by +182,000 (+34%)
- TODAY ranked #1 among A25-54 viewers for the 3rd time in the last four weeks and has beaten CBS in the demo for 1,602 consecutive weeks (every week since 8/10/1992)
- TODAY posted its highest A25-54 viewership in 7 weeks (best since week of 3/6/2023), growing by +40,000 demo viewers (up +6%) vs. prior week
TODAY averaged 496,000 A18-49 viewers, beating GMA by +50,000 (+11%) and leading CBS by +167,000 (+50%)
- TODAY has ranked #1 in A18-49 in 31 of the last 34 weeks and outperformed CBS for 1,602 consecutive weeks (every week since 8/10/1992)
- A18-49 viewership for TODAY reached a 5-week high (best since 3/20/23)
- Week-over-week, TODAY increased its A18-49 delivery by +14,000 (up +3%) and widened its lead over GMA by 56% (+50,000 vs. +32,000 prior week)
- TODAY’s A18-49 lead over GMA was 6% higher than the same week last season (+50,000 vs. +47,000 prior year)
TODAY averaged 2.846 million total viewers, leading CBS by +394,000 (+16%)
- TODAY has now outperformed CBS for 1,602 consecutive weeks in total viewers (every week since 8/10/1992)
- Total viewership for TODAY reached a 7-week high (best since week of 3/6/23)
TODAY Digital reached 13.1M unique visitors
- The brand drove 24M video views across on and off net platforms
2022-23 SEASON-TO-DATE (9/19/2022-4/30/2023)
TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th consecutive year
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