Skip to content

Main Navigation

NBCUniversal News Group
  • @ContactsContactos
Announcements from the NBCUniversal News Group
 
CNBC
NBC News
TODAY NBC Nightly News with Tom Llamas DATELINE Meet the Press
CNBC
MSNBC
NBC News Now
NBCUniversal Telemundo
Telemundo Telemundo Noticias Telemundo Deportes
NBCU Local T
NBC Owned Television Stations NBCUniversal Local Telemundo Station Group NBCUniversal Local NBC Sports Regional Networks NBCUniversal Local
 
Search for:
NBC NEWS
+

Main Navigation

  • NBC NewsNBC NEWS
  • TODAY
  • NBC Nightly NewsNBC Nightly News with Tom Llamas
  • Dateline
  • Meet the Press

DATELINE IS THE #1 MOST-WATCHED NEWSMAGAZINE WITH OVER 80.4 MILLION TOTAL VIEWERS ACROSS ALL OF TV FOR 1Q23

Mar 27, 2023 Dominique Donahue
Dateline
  • Share This Post
  • Share on LinkedIn
  • Share on Twitter
  • Share on Facebook

Over 36.5 Billion Minutes of “Dateline” Consumed Across TV & Digital

March Expected to Deliver Best Month on Digital for “Dateline”

PLUS: Showcast Marks Best Quarter on Record, Nearing 1 Billion Downloads Since Launch

March 27, 2023 – Dateline is the #1 most-watched newsmagazine and true-crime franchise across all of TV during the 1st quarter, with over 80.4 million total viewers, according to Nielsen Media Research. Additionally, over 36.5 billion minutes of Dateline were consumed across TV and digital platforms, which includes NBC, cable, broadcast syndication and Peacock’s Dateline 24/7 channel. This marks an increase of +13% vs.1Q22. 

Dateline also marked its strongest quarter on record with more than 150 million video views across digital platforms. March is pacing to be Dateline’s best month on record for digital with more than 60 million video views, growing by triple-digits versus last year.

Additionally, Dateline’s chart-topping showcast, which features broadcasts as podcast episodes, delivered its strongest quarter ever with 100 million downloads, growing by more than +20% vs. 1Q22. The showcast is set to hit 1 billion lifetime downloads in the next few weeks as it continues to rank as the #1 true-crime podcast, according to Podtrac. Dateline also debuted The Girl in the Blue Mustang podcast this quarter, which has reached more than 1.2M downloads since its premiere.

This Friday also marks Dateline’s 31st anniversary.

TV Reach Source: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication, 75% unification, 1-minute qualifier. Latest data for 12/26/2022-3/22/2023 as of 3/24/2023. TV & Digital Platform Source: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication. First- and third-party sources for minutes across various owned and partner platforms. Latest data for 12/26/2022-3/22/2023 as of 3/24/2022. Podcast Sourcing: Simplecast, Art19 & Megaphone.

###    

Dateline NBC is the longest-running series in NBC primetime history and is in its 31st season. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT and Sundays at 7 p.m. ET/6 p.m. CT, Dateline also airs across NBC, cable and in broadcast syndication, with hundreds of hours available to stream on Peacock’s Dateline 24/7 channel. Dateline 24/7 can also be viewed on channels on Roku, TuneIn and Xumo. Additionally, the newsmagazine reaches millions through its #1 podcasts, including The Thing About Pam and its showcast. David Corvo is the senior executive producer and Liz Cole is the executive producer.

For more information, contact:

Dominique Donahue
NBC News
Dominique.Donahue@nbcuni.com

Claudia Meyer-Samargia
NBC News
Claudia.MeyerSamargia@nbcuni.com


  • Share This Post
  • Share on LinkedIn
  • Share on Twitter
  • Share on Facebook

Post navigation

 Prev
Next 

Other Releases

All-New Friday “Dateline” Reveals Exclusive New Details & Latest Developments in Susan Smith Case

Dateline
Feb 13, 2025

LORI VALLOW DAYBELL SITS DOWN WITH DATELINE’S KEITH MORRISON FOR HER FIRST TV INTERVIEW

Dateline
Mar 04, 2025

“Dateline NBC” Announces All-New Podcast Hosted by Keith Morrison

Dateline
Feb 10, 2025

SEASON FOUR OF DATELINE’S AWARD-WINNING PODCAST, “DATELINE: MISSING IN AMERICA,” TO DEBUT JUNE 10

Dateline
Jun 03, 2025

NBCUniversal News Group


For press inquiries only, please e-mail
NBCNewsMediaRelations@nbcuni.com

Para consultas de prensa únicamente, envíe un correo electrónico a
NBCNewsMediaRelations@nbcuni.com

Visit Our SitesVisite nuestros sitios
  • NBC News
    • TODAY
    • NBC Nightly News
    • DATELINE
    • Meet The Press
  • CNBC
  • MSNBC
  • NBC News Now
  • NBCUniversal Local
    • Telemundo Station Group
    • NBC Sports Regional Networks
  • NBCUniversal Telemundo Enterprises
    • Noticias Telemundo
    • Telemundo Deportes
  • NBCU Academy

©2025 NBCUniversal News Group
  • All rights reserved
  • Privacy Policy
  • Terms of Service
  • Cookies
  • Settings