Narrows Total Viewer Gap Vs. ABC in Week-Over-Week Measurements
Season to Date, ‘Nightly News’ Closes A25-54 Gap Vs. ABC by 24% vs. Same Time Period Last Year
Week of March 13: Ratings Highlights
- Nightly News increases total viewership by +4,000 in year-over-year measurements and ranks as the #6 most-watched program in all of TV last week in total viewers, averaging 6.727 million total viewers, excluding specials, sports & syndication
- Nightly News improves competitively in week-over-week measurements vs. ABC, narrowing the total viewer gap by 4%
- Season to date, Nightly News improves its competitive position versus ABC by 24% in the A25-54 demo compared to the same time period last year
Week of March 13: Nightly Stats
- Averages 6.727 million total viewers, topping CBS by +1.832 million (+37%)
- Increases viewership by +4,000 vs. last year
- In week over week, Nightly cuts total viewership gap vs. ABC by 4%
- Averages 1.026 million A25-54 viewers, beating CBS by +324,000 (+46%)
- Averages 707,000 A18-49 viewers, leading CBS by +219,000 (+45%)
- Across digital, Nightly delivers 13.2 million video views and 1.6 million hours viewed on & off network platforms
- On YouTube, weekday episodes reached 866,000 views and 664,000 viewers
WEEK of MARCH 13-19, 2023
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 1,026 | 707 | 6,727 |
| CBS EVENING NEWS | 702 | 488 | 4,895 |
| ABC WORLD NEWS TONIGHT | 1,243 | 861 | 8,005 |
Note: CBS Evening News was based on a 3-day average (Mon-Wed). Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.
