TODAY Tops GMA in A25-54 For Three Straight Weeks
TODAY Grows Demo Lead Over GMA Week Over Week and Year Over Year
TODAY Is the Only Morning Program To Grow Across the Board Week Over Week
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – March 14, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in A25-54, marking its third consecutive week winning the key demo. Last week, TODAY was the only morning program to grow across the board and delivered an 8-week high in A25-54 and an 11-week high in total viewers. Additionally, TODAY more than tripled its demo lead over GMA versus the prior week and also grew its demo lead versus the prior year.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.
TODAY Digital reached 14.3 million unique visitors last week, growing year over year.
TODAY HIGHLIGHTS:
KEY POINTS:
- TODAY ranked #1 in A25-54 for the third consecutive week and hit an 8-week high in demo viewership
- TODAY more than tripled its A25-54 lead over GMA vs. prior week, increased lead over CBS by 22%
- Vs. prior year, TODAY also increased its demo lead over GMA by 4%
- TODAY ranked #1 in A18-49 for 7th consecutive week and the 25th time in the last 27 weeks
- Vs. prior week, TODAY improved its A18-49 lead over GMA by 45% and CBS by 12%
- Vs. prior year, TODAY widened its A18-49 advantage over GMA by 23% (+171,000 vs. +141,000 prior year)
- TODAY was the only morning show to post across-the-board audience growth vs. prior week
- TODAY has seen YoY improvements in A25-54/A18-49 advantages vs. GMA for 3 consecutive weeks
- TODAY posted its biggest total viewer delivery in 11 weeks, narrowest gap vs. GMA in 6 weeks, and widest advantage over CBS in 15 weeks
- Season-to-date through Week 25, TODAY ranks #1 in A25-54 for the 8thconsecutive year and #1 in A18-49 for the 10th year in a row
TODAY averaged 775,000 A25-54 viewers, beating Good Morning America by +47,000 (+6%) and leading CBS Mornings by +262,000 (+51%)
- TODAY ranked #1 in A25-54 for the 3rd consecutive week and has now beaten CBS in the demo for 1,595 consecutive weeks (since week of 8/10/1992)
- TODAY’s A25-54 viewership and demo advantage over CBS both hit 8-week highs (best since 1/9/23)
- Week-over-week, TODAY was the only morning show up in A25-54 viewership (+19,000, or +3%), more than tripled its demo lead over GMA (+47,000 vs. +13,000 prior week), and improved its advantage over CBS by 22% (+262,000 vs. +215,000 prior week)
- Compared to the same week last season, TODAY improved its A25-54 viewership advantage vs. GMA by 4% (+47,000 vs. +45,000 prior year)
TODAY averaged 542,000 A18-49 viewers, beating GMA by +58,000 (+12%) and leading CBS by +192,000 (+55%)
- Week-over-week, TODAY was the only program up in A18-49 viewership (+8,000, or +2%) while improving its advantage over GMA by 45% (+58,000 vs. +40,000 prior week) and CBS by 12% (+192,000 vs. +171,000 prior week)
- Compared to the same week last season, TODAY improved its A18-49 viewership advantage vs. GMA by 23% (+58,000 vs. +47,000 prior year)
TODAY averaged 3.014 million total viewers, leading CBS by +606,000 (+25%)
- Total viewership for TODAY rose to an 11-week high (best since 12/19/2023), its gap vs. GMA was the closest in 6 weeks (best since 1/23/2023), while its advantage over CBS is the largest seen in 15 weeks (since 11/21/2022)
- TODAY has now outperformed CBS for 1,595 consecutive weeks (since 8/10/1992)
- Week-over-week, TODAY was the only program up in total viewership: TODAY +1% (+39,000). TODAY also reduced its total viewership gap vs. GMA by 23% (-306,000 vs. -399,000 prior week) and improved its advantage vs. CBS by 11% (+606,000 vs. +548,000 prior week).
- Compared to the same week last season, TODAY reduced its total viewership gap vs. GMA by 4% (-306,000 vs. -320,000 prior year) and improved its advantage vs. CBS by 12% (+606,000 vs. +543,000 prior year)
TODAY Digital reached 14.3M unique visitors last week (5% YoY)
- The brand drove 39M video views across on and off net platforms (29% WoW, 23% YoY)
- TODAY had their best week since September 2022 at 40M on & off net starts
2022-23 SEASON-TO-DATE (9/19/2022-3/12/2023)
TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th consecutive year
