TODAY Tops GMA in Key Demo For the Week
TODAY Posts 7-Week High in A25-54 and A18-49
TODAY Grows in Key Demo Week Over Week
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – January 18, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. Last week, TODAY grew in the key demo and delivered a 7-week high in both A25-54 and A18-49. Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and in A18-49 for the 10th year in a row.
TODAY Digital reached 13.6 million unique visitors last week.
TODAY HIGHLIGHTS:
TODAY averaged 827,000 A25-54 viewers, beating ABC by +37,000 (+5%) and leading CBS Mornings by +314,000 (+61%)
- TODAY has been #1 in A25-54 for 10 of the last 13 weeks and 13 of the last 19 weeks (including one tie). TODAY has also beaten CBS for 1,587 consecutive weeks (since 8/10/1992)
- Both TODAY’s A25-54 viewership and demo lead over CBS hit 7-week highs
- Week-over-week, TODAY increased its A25-54 viewership by +26,000 (+3%) and improved its advantage over CBS by 8% (++314,000 vs. +292,000 prior week)
TODAY averaged 601,000 A18-49 viewers, beating ABC by +42,000 (+7%) and leading CBS by +246,000 (+69%)
- TODAY has also ranked ahead of CBS for 1,587 straight weeks (since 8/10/1992)
- TODAY posted its highest A18-49 viewership and biggest lead over CBS in 7 weeks
- Week-over-week, TODAY added +44,000 A18-49 viewers (up +8%) and improved its advantage over CBS by 18% (+246,000 vs. +208,000 prior week)
TODAY averaged 2.975 million total viewers, leading CBS by +604,000 (+26%)
- TODAY has beaten CBS for 1,587 consecutive weeks (since 8/10/1992)
- TODAY’s total viewer advantage over CBS is the largest seen in 7 weeks (since week of 11/21/2022), rising by 7% week-over-week (+604,000 vs. +564,000 prior week)
TODAY reached 13.6M unique visitors
- The brand drove 24M video views across on and off net platforms
2022-23 SEASON-TO-DATE (9/19/2022-1/15/2023)
TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th consecutive year
