Over 135.8 Billion Mins of ‘Dateline’ Consumed Across TV & Digital Platforms
Showcast Expected to Have Strongest Year Ever
PLUS: For 4th Quarter, ‘Dateline’ Increases Total Viewership vs. Last Quarter
December 21, 2022 – Dateline is the #1 most-watched newsmagazine and true-crime franchise across all of TV for 2022 with over 125 million total viewers with one week remaining in the broadcast year, according to Nielsen Media Research. Additionally, over 135.8 billion minutes of Dateline were consumed across TV and digital platforms, which includes NBC, cable and broadcast syndication and Peacock’s Dateline 24/7 channel.
Dateline’s chart-topping showcast is also on pace to have its strongest year ever with average monthly downloads up +27%, compared to 2021.The showcast, which features broadcasts as podcast episodes, received more than 2 million downloads on average per episode. Additionally, Dateline continues to rank as the number one true crime podcast in the genre, according to Podtrac’s monthly category rankings.
For 4Q22, Dateline also ranked as the #1 most-watched newsmagazine and true-crime franchise across all of TV with over 76 million viewers according to Nielsen Media Research, up +7% since 3Q22, with one week remaining in the quarter.
This year, Dateline kicked off its 31st season, debuted five #1 chart-topping podcasts, premiered Dateline: The Last Day on Peacock and launched Dateline Premium, an all-new Apple Podcasts subscription offering true crime fans 400+ hours of ad-free listening, early access to episodes and exclusive bonus content. The true-crime original’s Dateline 24/7 channel also expanded to Roku, Xumo and TuneIn.
2022 Broadcast Year & 4th Quarter 2022
For 2022: TV Reach Source: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication, 75% unification, 1-minute qualifier. Latest data for 12/27/2022-12/19/2022 as of 12/21/2022. TV & Digital Platform Source: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication. First- and third-party sources for minutes across various owned and partner platforms. Latest data for 12/27/2021-12/19/2022 as of 12/21/2022. For 4th quarter: TV Reach Source: Nielsen, Most Current, total viewers for all telecasts across broadcast, licensing, and syndication, 75% unification, 1-minute qualifier. Latest data for 6/27/2022-12/19/2022 as of 12/21/2022. Podcast Sourcing: Simplecast, Art19 & Megaphone.
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Dominique Donahue
Dateline NBC is the longest-running series in NBC primetime history and is in its 31st season. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT, Dateline also airs across NBC, cable and in broadcast syndication, with hundreds of hours available to stream on Peacock’s Dateline 24/7 channel. Dateline 24/7 can also be found on Roku, TuneIn and Xumo. Additionally, the newsmagazine reaches millions through its #1 podcasts, including The Thing About Pam and its showcast. David Corvo is the senior executive producer and Liz Cole is the executive producer.
