TODAY IS #1 IN KEY DEMO

TODAY Tops GMA in Key A25-54 Demo 

TODAY Is the Only Morning Program To Post Gains Across the Board, Week Over Week

TODAY Is #1 in Key Demo Season to Date for 8th Straight Year

NEW YORK – December 13, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. Last week, TODAY was the only morning program to grow across the board. 

Season to date, TODAY is the top-rated morning show in the key demo A25-54 and A18-49 for eight years straight.

TODAY Digital reached over 15.4 million unique visitors last week, growing year over year and week over week.

TODAY HIGHLIGHTS:

KEY POINTS:

  • TODAY has ranked #1 in 6 of the last 8 weeks and 9 of the last 14 weeks (including one tie)
  • TODAY ranked #1 in A18-49 for the 9th consecutive week and the 13th time in last 14 weeks
  • TODAY was the only morning show to see across-the-board viewership growth vs. prior week
  • Season-to-date through Week 12, TODAY ranks #1 in A25-54 and A18-49 for the 8th consecutive year 

TODAY averaged 767,000 A25-54 viewers, beating ABC by +39,000 (+5%) and leading CBS by +260,000 (+51%)

  • TODAY has beaten CBS for 1,582 consecutive weeks (since 8/10/1992)
  • Week-over-week, TODAY turned its A25-54 viewership gap turn into an advantage vs. ABC (+39,000 vs. -20,000 prior week) and improved its A25-54 viewership advantage vs. CBS by 25% (+260,000 vs. +208,000 prior week)

TODAY averaged 554,000 A18-49 viewers, beating ABC by +59,000 (+12%) and leading CBS by +214,000 (+63%)

  • Week-over-week, TODAY more than doubled its A18-49 viewership advantage vs. ABC by 181% (+59,000 vs. +21,000 prior week) and improved its lead vs. CBS by 39% (+214,000 vs. +154,000 prior week)

TODAY averaged 2.990 million total viewers, leading CBS by +633,000 (+27%)

  • TODAY has beaten CBS for 1,582 consecutive weeks (since 8/10/1992)
  • Week-over-week, TODAY reduced its total viewership gap vs. ABC by 12% (-353,000 vs. -402,000 prior week) and improved its total viewership advantage vs. CBS by 54% (+633,000 vs. +411,000 prior week)

Last week, TODAY Digital reached 15.4M unique visitors (5% WoW, 9% YoY)

  • The brand drove 35M video views across on and off net platforms (9% WoW, 17% YoY)

2022-23 SEASON-TO-DATE (9/19/2022-12/11/2022)

TODAY ranks #1 in A25-54 and A18-49 at this point of the season for the 8thconsecutive year

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