TODAY Tops GMA in Key A25-54 Demo
TODAY Is the Only Morning Program To Post Gains Across the Board, Week Over Week
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – December 13, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. Last week, TODAY was the only morning program to grow across the board.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 and A18-49 for eight years straight.
TODAY Digital reached over 15.4 million unique visitors last week, growing year over year and week over week.
TODAY HIGHLIGHTS:
KEY POINTS:
- TODAY has ranked #1 in 6 of the last 8 weeks and 9 of the last 14 weeks (including one tie)
- TODAY ranked #1 in A18-49 for the 9th consecutive week and the 13th time in last 14 weeks
- TODAY was the only morning show to see across-the-board viewership growth vs. prior week
- Season-to-date through Week 12, TODAY ranks #1 in A25-54 and A18-49 for the 8th consecutive year
TODAY averaged 767,000 A25-54 viewers, beating ABC by +39,000 (+5%) and leading CBS by +260,000 (+51%)
- TODAY has beaten CBS for 1,582 consecutive weeks (since 8/10/1992)
- Week-over-week, TODAY turned its A25-54 viewership gap turn into an advantage vs. ABC (+39,000 vs. -20,000 prior week) and improved its A25-54 viewership advantage vs. CBS by 25% (+260,000 vs. +208,000 prior week)
TODAY averaged 554,000 A18-49 viewers, beating ABC by +59,000 (+12%) and leading CBS by +214,000 (+63%)
- Week-over-week, TODAY more than doubled its A18-49 viewership advantage vs. ABC by 181% (+59,000 vs. +21,000 prior week) and improved its lead vs. CBS by 39% (+214,000 vs. +154,000 prior week)
TODAY averaged 2.990 million total viewers, leading CBS by +633,000 (+27%)
- TODAY has beaten CBS for 1,582 consecutive weeks (since 8/10/1992)
- Week-over-week, TODAY reduced its total viewership gap vs. ABC by 12% (-353,000 vs. -402,000 prior week) and improved its total viewership advantage vs. CBS by 54% (+633,000 vs. +411,000 prior week)
Last week, TODAY Digital reached 15.4M unique visitors (5% WoW, 9% YoY)
- The brand drove 35M video views across on and off net platforms (9% WoW, 17% YoY)
2022-23 SEASON-TO-DATE (9/19/2022-12/11/2022)
TODAY ranks #1 in A25-54 and A18-49 at this point of the season for the 8thconsecutive year
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