TODAY Tops GMA in A25-54, Its Best Demo Lead in 10 Weeks
TODAY Posts 8-Month High in Total Viewers, 6-Month High in A25-54 and 5-Month High in A18-49
The 3rd Hour of TODAY and TODAY with Hoda & Jenna Post Highest-Rated Shows Since First Quarter 2022
TODAY with Hoda & Jenna Was #1 in the Key Demo, Topping Its Competition
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – November 22, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54, its best advantage in 10 weeks. TODAY posted its highest deliveries in total viewers (eight months), in A25-54 (more than six months), and in A18-49 (more than five months). Compared to the competition, TODAY grew the most in the key demo week to week.
All last week, TODAY with Hoda & Jenna broadcast in front of a live studio audience, and posted its best single day delivery (Monday) since January. TODAY with Hoda & Jenna was number-one in the key demo for the week topping The View, GMA3 and The Talk. Additionally, The 3rd Hour of TODAY had its highest rated day of the season in the key demo Monday, hitting a 30-week high.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 and A18-49 for eight years straight.
TODAY Digital reached over 13.2 million unique visitors last week, growing year over year.
TODAY HIGHLIGHTS:
KEY POINTS:
- TODAY posts multi-month highs in viewership across-the-board
- Highest deliveries in total viewers (8 months), A25-54 (over 6 months) and A18-49 (over 5 months)
- TODAY ranks #1 in A25-54
- Posts biggest demo advantage over GMA in 10 weeks, CBS in 8 weeks
- Vs. prior week, TODAY saw the biggest increase of A25-54 viewers in 3NET
- Season-to-date through Week 8, TODAY ranks #1 in A25-54 and A18-49 for the 8th consecutive year
TODAY averaged 804,000 A25-54 viewers, beating Good Morning America by +36,000 (+5%) and leading CBS Mornings by +234,000 (+41%)
- TODAY ranked #1 in A25-54, beating GMA and CBS. TODAY has topped CBS for 1,579 consecutive weeks (since 8/10/1992).
- A25-54 viewership for TODAY reached a 30-week high (best since 4/18/22)
- TODAY’s advantage over GMA is the largest seen in 10 weeks (since 9/5/22) while its lead over CBS is largest seen in 8 weeks (since 9/19/22)
- Week-over-week, TODAY posted the biggest increase among the morning shows in A25-54 viewers (+70,000, or +10%) and widened its lead over CBS by 64% (+234,000 vs. +143,000 prior week).
TODAY averaged 550,000 A18-49 viewers, beating GMA by +23,000 (+4%) and leading CBS by +145,000 (+36%)
- A18-49 viewership for TODAY reached a 26-week high (best since 5/16/22)
- Week-over-week, TODAY added +13,000 A18-49 viewers (up +2%) to its average and improved its lead over CBS by 18% (+145,000 vs. +123,000 prior week).
TODAY averaged 3.066 million total viewers, leading CBS by +513,000 (+20%)
- TODAY has beaten CBS for 1579 consecutive weeks (since 8/10/1992)
- Total viewership for TODAY reached a 36-week high (best since 3/7/22)
- Week-over-week, TODAY added +90,000 (+3%) to its total viewership and widened its advantage over CBS by 25% (+513,000 vs. +409,000 prior week).
TODAY Digital reached over 13.2 million unique visitors last week, growing year over year.
- The brand drove 39M video views across on and off net platforms (4% WoW, 44% YoY)
2022-23 SEASON-TO-DATE (9/19/2022-11/20/2022)
TODAY ranks #1 in A25-54 and A18-49 at this point of the season for the 8thconsecutive year
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3RD HOUR TODAY – Week of 11/14
3RD HOUR TODAY averaged 2.148 million total viewers, 553,000 A25-54 viewers, and 376,000 A18-49 viewers
- Highest A25-54 delivery in 30 weeks – since week of 4/18/2022
- Highest A18-49 delivery in 27 weeks – since week of 5/9/2022
- Last Monday, 3RD HOUR TODAY had its highest rated day of the season in A25-54 & A18-49 viewership
- Biggest single-day deliveries in both demo since Friday 9/9/2022
- Highest rated Monday in A25-54 since 4/18/2022
- Highest rated Monday in A18-49 since 5/2/2022
TODAY with HODA & JENNA – Week of 11/14
HODA & JENNA ranked #1 in A25-54 and A18-49 viewers
- HODA & JENNA averaged 468,000 A25-54 viewers, outperforming The View by +5% (+21,000), GMA3 by +40% (+135,000), and The Talk by +40% (+135,000)
- HODA & JENNA averaged 357,000 A18-49 viewers, beating The View by +12% (+39,000), GMA3 by +47% (+114,000), and The Talk by +55% (+127,000)
Excluding holidays and Olympics, HODA & JENNAposted its largest A25-54 viewership in 45 weeks (since the week of 1/3/22), largest A18-49 delivery in well over a year (since the week of 3/15/21), and its largest total viewer audience in 38 weeks (since the week of 2/21/22)
- Monday, 11/14 was HODA & JENNA’s best single-day A25-54 and A18-49 deliveries since Thursday 1/20/22 and its biggest Monday total viewer audience since 1/31/22 (excludes holidays and Olympics)
Week-over-week, HODA & JENNA increased its A25-54 audience by +22% (+84,000) and its total viewer audience by +8% (+124,000)
Compared to the same week last season, HODA & JENNA increased its A25-54 audience by +10% (+43,000) and its total viewer audience by +9% (+135,000)
Compared to its season-to-date average, HODA & JENNA was up +21% among A25-54 viewers and +8% in total viewers
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