Hits 3 Week High in Total Viewers & A18-49
Continues to Improve Competitively, Narrows Total Viewer Gap vs. ABC in Week-Over-Week & Year-Over-Year Measurements
Week of Oct 17 Ratings Highlights
- Nightly News is the only newscast to grow across the board in week-over-week measurements
- Nightly News hits a three-week high in total viewers and is the #9 most-watched program, with 6.543 million total viewers, excluding sports and syndication
- Nightly News narrows its total viewer gap vs. ABC by 12% in week-over-week measurements
Week of Oct 17: Nightly Stats
- Averages 6.543 million total viewers, topping CBS by +1.860 million (+40%)
- Nightly News marks a three-week high in total viewers andgrows +149,000 total viewers in week-over-week measurements
- In week over week, Nightly News narrows the total viewership gap vs. ABC by 12%
- In year over year, Nightly News narrows the total viewership gap vs. ABC by 2%
- Averages 1.065 million A25-54 viewers, beating CBS by +307,000 (+41%)
- Nightly News grew +27,000 A25-54 viewers in week-over-week measurements
- Averages 737,000 A18-49 viewers, leading CBS by +194,000 (+36%)
- Nightly News grew +27,000 A18-49 viewers in week-over-week measurements, hits three-week high in demo
- Across digital, Nightly saw 12.7 million video views and 1.3 hours viewed on & off network platforms, including clips and full episodes
- On YouTube, weekday episodes reached 712,000 views and 546,000 viewers.
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 1,065 | 737 | 6,543 |
| CBS EVENING NEWS | 758 | 543 | 4,683 |
| ABC WORLD NEWS TONIGHT | 1,275 | 885 | 7,684 |
Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research.
NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco.
Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.
