TODAY Tops GMA in A25-54, Its Best Demo Lead in 20 Weeks
TODAY Posts Largest Total Viewer Delivery in 13 Weeks
TODAY Is the Only Morning Program To Post Gains Across the Board, Week Over Week
TODAY Is #1 in Key Demo Season to Date for 7th Straight Year
NEW YORK – September 13, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54, its best advantage in 20 weeks. TODAY also posted its largest total viewer delivery in 13 weeks, and was the only morning program to grow across the board versus the prior week.
Season to date, TODAY is the top-rated morning show in the key demo for seven years straight, and number-one in A18-49 for 29 years straight.
Last week, TODAY Digital reached 15.4 million unique visitors, growing both week over week and year over year.
TODAY HIGHLIGHTS:
KEY POINTS:
- TODAY topped GMA on all rated days of the week
- TODAY was the only morning show to post across-the-board viewer gains vs. prior week
TODAY averaged 752,000 A25-54 viewers, beating GMA by +42,000 (+6%) and leading CBS Mornings by +221,000 (+42%)
- TODAY has beaten CBS for 1,569 consecutive weeks (since 8/10/1992)
- A25-54 viewership for TODAY reached a 16-week high (best since 5/16/22)
- TODAY’s advantage over GMA is the largest seen in 20 weeks (since 4/18/22) while its lead over CBS is the largest seen in 9 weeks (since 7/4/22)
- TODAY was the only morning show to grow its demo audience vs. prior week (+46,000, or +7%) and improved its advantage over CBS by +32% (+221,000 vs. +168,000 prior week).
TODAY averaged 523,000 A18-49 viewers, beating GMA by +30,000 (+6%) and leading CBS by +177,000 (+51%)
- TODAY has beaten CBS for 1,569 consecutive weeks (since 8/10/1992)
- A18-49 viewership for TODAY reached a 16-week high (best since 5/16/22)
- TODAY’s advantages over both GMA and CBS are the largest seen in 9 weeks (since 7/4/22)
- Vs. prior week, TODAY increased its A18-49 viewership by +44,000 (+9%) and improved its advantage over CBS by 25% (+177,000 vs. +142,000 prior week).
TODAY averaged 2.784 million total viewers, leading CBS by +397,000 (+17%)
- TODAY has beaten CBS for 1,569 consecutive weeks (since 8/10/1992)
- Total viewership for TODAY reached a 13-week high (best since 6/6/22)
- TODAY’s gap with GMA is the most narrow seen in 6 weeks (since 7/25/22) while its advantage over CBS is the largest seen in 5 weeks (since 8/1/22)
- Vs. prior week, TODAY increased its total viewership by +70,000 (+3%), reduced the total viewer gap vs. GMA by 44% (-210,000 vs. -375,000 prior week), and improved its lead over CBS by 15%.
TODAY Digital reached 15.4 million unique visitors, growing both week over week and year over year.
- The brand drove 40M video views across on and off net platforms (27%WoW, 58% YoY)
2021-22 SEASON-TO-DATE (9/20/2021-9/11/2022)
TODAY has now ranked #1 in A25-54 at this point of the season for 7 consecutive years and #1 in A18-49 for 29 consecutive years
