Hits a Six-Week High in Key Demos & Increases Viewership Across the Board in Week-Over-Week Measurements
Marks Strongest Week Across Digital Since March
Week of August 8: Ratings Highlights
Note: Tom Llamas anchored Monday, Tuesday & Friday and Kate Snow anchored Wednesday and Thursday.
- Nightly News is the #4 most-watched program in all of TV last week in total viewers, averaging 6.169 million total viewers, excluding specials, sports & syndication
- Nightly News narrows gaps vs. ABC across the board in week-over-week measurements, including by 21% in the key A25-54 demo
- Nightly News hits a six-week high in the key A25-54 & A18-49 demos, averaging 1.026 million A25-54 viewers and 696,000 A18-49 viewers
- Nightly News increases viewership across the board in week-over-week measurements
- Across digital, Nightly marks its best week since March, with 15 million video views
Week August 8: Nightly Stats
- Averages 6.169 million total viewers, topping CBS by +1.729 million (+39%)
- Nightly News cuts the week-over-week total viewer gap vs. ABC by 4%
- In week-over-week measurements, Nightly increases its total viewership by +165,000
- Averages 1.026 million A25-54 viewers, beating CBS by +311,000 (+43%)
- Nightly News hits a six-week high in the key demo (best since 6/27/22)
- Nightly News narrows the week-over-week A25-54 gap vs. ABC by 21%
- In week-over-week measurements, Nightly increases its A25-54 viewership by +11% (102,000)
- Averages 696,000 A18-49 viewers, leading CBS by +227,000 (+49%)
- Nightly News hits a six-week high in the A18-49 demo (best since 6/27/22)
- Nightly News narrows the week-over-week A18-49 gap vs. ABC by 13%
- In week-over-week measurements, Nightly increases its A25-54 viewership by +10% (+65,000)
- Across digital, Nightly marks its best week since March, with 15 million video views and 1.6 million hours viewed on & off network platforms
- On YouTube, full episodes reached 815,000 views and 643,000 viewers
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 1,026 | 696 | 6,169 |
| CBS EVENING NEWS | 715 | 469 | 4,440 |
| ABC WORLD NEWS TONIGHT | 1,303 | 903 | 7,533 |
Note: NBC Nightly News and CBS Evening News were based on a 4-day average. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research.
NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco.
Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal
