NBC NIGHTLY NEWS RANKS AS #3 MOST-WATCHED TV PROGRAM, MARKS LARGEST TOTAL AUDIENCE IN NEARLY A MONTH

Narrows Total View Gap vs. ABC in Week-Over-Week Measurements

Season to Date, ‘Nightly News’ Improves Competitive Position Vs. ABC by 21% in Total Viewers, 19% in A25-54 & 39% in A18-49 vs. Same Time Period Last Year

Week of March 28: Ratings Highlights

• Nightly News is the #3 most-watched program in all of TV last week in total viewers, averaging 6.999 million total viewers, excluding specials, sports & syndication
• Marks largest total viewer & A18-49 audience in three weeks (since 3/7/22)
• Nightly News narrows the total viewer gap vs. ABC in week-over-weeks measurements
• Nightly News is in its 5th consecutive month of continuing its upward trend of improving in A25-54 vs. ABC’s World News Tonight, closing the year-over-year viewership gap by 17% during the most recent week
• Nightly News is in its 8th consecutive month of continuing its upward trend of improving in total viewers vs. ABC’s World News Tonight, cutting the year-over-year viewership gap by 1% during the most recent week
• Season to date, Nightly News improves its competitive position versus ABC by 21% in total viewers, by 19% in the A25-54 demo and by 39% in the A18-49 demo compared to the same time period last year

Week of March 28: Nightly Stats

• Averages 6.999 million total viewers, topping CBS by +2.034 million (+41%), its largest lead over the network in four weeks (since 2/28/22)
  • Marks largest total viewer audience in three weeks (since 3/7/22)
  • Week over week, Nightly News improves the total viewership gap vs. ABC by 8%
  • In year over year, Nightly News narrows the total viewership gap vs. ABC by 1%, in its eighth consecutive month of its upward trend of improving in total viewers
• Averages 1.248 million A25-54 viewers, leading CBS by +386,000 (+45%)
  • In year over year, Nightly News narrows the A25-54 demo gap vs. ABC by 17%, in its 5th consecutive month of its upward trend of improving
• Averages 867,000 A18-49 viewers, beating CBS by +246,000 (+39%)
  • Marks largest A18-49 audience in three weeks (since 3/7/22)
  • In year over year, Nightly News improves in the demo vs. ABC by 42%
• Across digital, Nightly News saw 18.5 million video views and 1.6 million hours viewed on & off platforms, including clips and full episodes
• On YouTube, weekday episodes reached 994,000 views and 770,000 viewers

NOTE: Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research.

NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco. 

Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal