Only Newscast to Increase in A25-54 & A18-49 Vs. Prior Year
Season to Date, ‘Nightly News’ Improves Competitive Position Vs. ABC by 23% in Total Viewers, 16% in A25-54 & 38% in A18-49 vs. Same Time Period Last Year
Week of March 7: Ratings Highlights
- Nightly News is the #5 most-watched program in all of TV last week in total viewers, averaging 7.293 million total viewers, excluding specials, sports & syndication
- Nightly News is the only newscast to grow in both key demos in year-over-year measurements
- Nightly News is in its 5th consecutive month of continuing its upward trend of improving in A25-54 vs. ABC’s World News Tonight, closing the year-over-year viewership gap by 19% during the most recent week
- Season to date, Nightly News improves its competitive position versus ABC by 23% in total viewers, by 16% in the A25-54 demo and by 38% in the A18-49 demo compared to the same time period last year
Week of March 7: Nightly Stats
- Averages 7.293 million total viewers, topping CBS by +2.042 million (+39%)
- In year over year, Nightly News increases its advantage over CBS by +6%
- Averages 1.389 million A25-54 viewers, leading CBS by +545,000 (+65%), its biggest advantage over the network in 15 weeks, up +3% vs. last week
- Nightly News is the only newscast to grow in A254-54 in year-over-year measurements
- In year over year, Nightly News narrows the A25-54 demo gap vs. ABC by 19%, in its 5th consecutive month of its upward trend of improving
- In year over year, Nightly News increases its advantage over CBS by +34%
- Averages 982,000 A18-49 viewers, beating CBS by +356,000 (+57%)
- In year over year, Nightly News improves in the demo vs. ABC by 37%
- In year over year, Nightly News increases its advantage over CBS by +48%
- Nightly News is the only newscast to grow in A18-49 in year-over-year measurements
- Across digital, Nightly News saw 22.3 million video views and 1.9 million hours viewed on & off platforms, including clips and full episodes
- On YouTube, full episodes reached 937,000 views and 746,000 viewers
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 1,389 | 982 | 7,293 |
| CBS EVENING NEWS | 844 | 626 | 5,251 |
| ABC WORLD NEWS TONIGHT | 1,667 | 1,147 | 8,907 |
NOTE: Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research.
NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. World News Tonight’s ratings also include 3:30pm airings in Los Angeles and San Francisco.
Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal
