TODAY Wins 333 out of 340 Weeks in A25-54
TODAY Tops GMA in Total Viewers Last Wednesday
TODAY Is #1 in Key Demo Season to Date for 7th Straight Year
NEW YORK – March 8, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. The win marks 333 out of the last 340 weeks in first place. TODAY also won in total viewers on Wednesday.
At this point in the season, TODAY has been the winner in the key demo for seven years straight and in A18-49 for nine years straight.
Last week, TODAY Digital reached 10.7 million unique visitors.
TODAY HIGHLIGHTS:
TODAY averaged 852,000 A25-54 viewers, leading GMA by +8,000 (+1%) and CBS Mornings by +260,000 (+44%)
- TODAY has ranked #1 in among A25-54 viewers for 333 of the last 340 weeks
TODAY averaged 562,000 A18-49 viewers, leading CBS by +141,000 (+33%)
TODAY averaged 3.138 million total viewers, +579,000 (+23%) more than CBS
- TODAY was the #1 morning show in total viewers on Wednesday
Last week, TODAY reached 10.7M unique visitors
- The brand drove 36M video views across on and off net platforms (4% WoW)
- TODAY All Day reached 293K hours viewed, one of its top five weeks ever
- TODAY podcasts reached 273K downloads
2021-22 SEASON-TO-DATE (9/20/2021-3/6/2022)
TODAY has ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row
