Wins 270 out of 272 Weeks in A25-54
Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season
NEW YORK – March 16, 2020 – NBC News’ TODAY was again the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. The win marks 270 out of 272 weeks in first place. For six straight years TODAY has been the number-one morning show in the all-important key demo at this point in the season.
Additionally, TODAY Digital continues to grow in visitors and video starts, year-over-year. Across all platforms, TODAY saw more than 14 million unique visitors and nearly 40 million video starts last week.
TODAY HIGHLIGHTS:
WEEK OF MARCH 8-14, 2021
TODAY averaged 1.012 million A25-54 viewers, leading GMA by +106,000 (+12%) and CBS This Morning by +331,000 (+48%)
- TODAY has now ranked #1 in the key demo for 81 consecutive weeks and 270 of the last 272 weeks
TODAY averaged 719,000 A18-49 viewers, outperforming GMA by +104,000 (+27%) and CBS by +309,000 (+69%)
TODAY averaged 3.366 million total viewers, +107,000 (+3%) more than CBS This Morning
TODAY Digital continues to grow in visitors and video starts, year-over-year.
- Across all platforms, TODAY reached 14.2M unique visitors (+3% YoY) and 39M video starts (+5% YoY) last week
2020-21 SEASON-TO-DATE (9/21/2020-3/14/2021)
TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years
TODAY’s A25-54 advantage over GMA (+95,000) is 3% higher than the same point last season
TODAY’s A18-49 lead over GMA (+114,000) is on par with prior year, tied for it biggest advantage since the 2017-18 season
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