Beats GMA and CTM in A25-54 Season-to-Date, Securing the #1 Spot at this Point in the Season for Six Years in a Row
Only Morning Show to Increase Total Viewer Audience Last Week
NEW YORK – Feb. 9, 2021 – NBC News’ TODAY is once-again the number-one morning show in the all-important key demo after winning the top spot last week, marking 76 weeks in a row. TODAY has beat ABC’s “Good Morning America” (GMA) and “CBS This Morning” (CTM) for 265 of the past 267 weeks. For the season-to-date, TODAY is the most-watched morning show in A25-54, and has been at this point in the season for six consecutive years.
Plus, TODAY was the only morning show that also increased its total viewership last week — both GMA and CBS saw their numbers decline.
TODAY HIGHLIGHTS:
WEEK OF FEBRUARY 1-7, 2021
TODAY averaged 991,000 A25-54 viewers, leading GMA by +66,000 (+7%) and CBS This Morning by +354,000 (+56%)
- TODAY has now ranked #1 in the key demo for 76 consecutive weeks and 265 of the last 267 weeks
- TODAY increased its A25-54 lead over CBS by 12% week-over-week
TODAY averaged 717,000 A18-49 viewers, leading GMA by +105,000 (+17%) and CBS by +272,000 (+61%)
- TODAY is the #1 ranked morning show in A18-49 for the 72nd consecutive week and 284th of the last 287 weeks
- TODAY posted its best A18-49 lead over GMA in five weeks
- Week-over-week, TODAY improved its lead over GMA by 50% and CBS by 24%
TODAY averaged 3.383 million total viewers, beating CBS This Morning by +526,000 (+18%)
- This was TODAY’s closest P2+ gap vs. GMA in five weeks
- TODAY was the only morning show to increase its total viewership vs prior week (+59,000, or +2%)
2020-21 SEASON-TO-DATE (9/21/2020-2/7/2021)
TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years
TODAY’s A18-49 lead over GMA (+110,000) is 4% higher than prior year and its best advantage in three seasons
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