Marks Fifth Consecutive Yearly Win in Total Viewers & A18-49, Increases Advantage Over ABC’s ‘20/20’ in Both Measurements
December 14, 2020 – Dateline NBC will close out 2020 as the #1 Friday newsmagazine, topping ABC’s 20/20 across the board in all key measurements, including total viewers, A25-54 and A18-49. Dateline marks its fifth consecutive win and increases its advantage over 20/20 in total viewers and the key primetime demo A18-49 versus the prior year.
With two weeks remaining in the year, Dateline averages 4.19 million total viewers, topping 20/20 by +364,000 (+10%). Among A18-49, Dateline notches 895,000 viewers, ahead of 20/20 by +92,000 (+11%). In the key news demo A25-54, Dateline averages 1.214 million viewers, leading 20/20 by +93,000 (+8%). This marks the fourth A25-54 win in the past five years.
2020 Year-to-Date Highlights
- Dateline averages 4.19 million total viewers, outpacing 20/20 by +364,000 (+10%).
- Among A25-54, the newsmagazine averages 1.214 million viewers, topping 20/20 by +93,000 (+8%).
- Dateline averages 895,000 A18-49 viewers, leading 20/20 by +92,000 (+11%).
2020 Broadcast Year
| 12/30/2019 – 12/11/2020 | P2+ Imps | P18-49 Imps | P25-54 Imps |
| DATELINE FRIDAY | 4,190 | 895 | 1,214 |
| 20/20 | 3,826 | 803 | 1,121 |
Source: Nielsen, Most Current, 12/30/2019-12/11/2020. Average audience based on all telecasts, including repeats.
For More Information:
Dominique Cuce
NBC News
e: Dominique.Cuce@nbcuni.com
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Dateline NBC is the longest-running series in NBC primetime history and is in its 29th season. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Natalie Morales, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT and Thursdays at 10 p.m. ET/9 p.m. CT, Dateline is the #1 Friday newsmagazine and reaches more than 17 million people every week through its broadcast, and millions more through its social media platforms and podcasts. Additionally, Dateline closed out 2019-2020 broadcast season as the #1 Friday newsmagazine across the board. David Corvo is the senior executive producer, and Liz Cole is the executive producer.
