Tops ABC’s 20/20 Across the Board By Double Digits, Marks Fifth Consecutive Season Win in A18-49
PLUS: Dateline’s 29th Season Kicks off September 25th at 10pm ET
September 15, 2020 –Dateline NBC is the #1 Friday newsmagazine for the 2019-2020 broadcast season, topping ABC’s 20/20 by double-digits across the board in all key measurements, including total viewers, the key news demo A25-54 and the key primetime demo A18-49.
With one week remaining in the broadcast season, Dateline currently averages 4.294 million total viewers, topping 20/20 by +491,000 (+13%) and 1.269 million A25-54 viewers, beating 20/20 by +111,000 (+10%).
Among A18-49, Dateline currently averages 937,000 viewers, +110,000 (+13%) higher than 20/20, marking the fifth consecutive season win in the key primetime demo. Versus the prior broadcast season, Dateline’s A18-49 advantage over 20/20 has increased from +8,000 to +110,000.
This past season, Dateline debuted Motive for Murder, a new podcast from correspondent Josh Mankiewicz that hit #1 on Apple’s Podcast Charts. The series followed Dateline podcasts The Thing about Pam, 13 Alibis and Dateline “showcasts,” which are broadcasts available as podcast episodes. The newsmagazine was also #1 for the 2019-2020 primetime season.
Dateline kicks off its 29th season on Friday, September 25 at 10pm ET.
2019-2020 Broadcast Season Highlights
- Dateline averages 4.294 million total viewers, topping 20/20 by +491,000 (+13%).
- The newsmagazine averages 1.269 million A25-54 viewers, topping 20/20 by +111,000 (+10%).
- Among A18-49, Dateline averages 937,000 viewers, +110,000 (+13%) higher than 20/20.
- Dateline tops 20/20 for the fifth consecutive season in A18-49.
| Most Current | 2019-20 Season To Date | P2+ Imps | P18-49 Imps | P25-54 Imps |
| DATELINE FRIDAY | 09/23/2019-09/13/2020 | 4,294 | 937 | 1,269 |
| 20/20 FRIDAY | 09/23/2019-09/13/2020 | 3,803 | 827 | 1,158 |
Source: Nielsen National, Most Current (L+7 through 9/10/2020, L+SD for 9/11/2020), 2019-20 Season with one week remaining. Average audience based on all titles, including repeats.
For more information, contact:
Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
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Dateline NBC is the longest-running series in NBC primetime history and will enter its 29th season on September 25. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT and Mondays at 10 p.m. ET/9 p.m. CT, Dateline is the #1 Friday newsmagazine and reaches more than 17 million people every week through its broadcast, and millions more through its social media platforms and podcasts. Additionally, Dateline closed out 2019 as the #1 Friday newsmagazine across the board. David Corvo is the senior executive producer, and Liz Cole is the executive producer.
