New Streaming Service Allows Viewers to Spend All Day with the Stories and Talent They Love from TODAY
TODAY All Day Will Be Free to Stream Beginning July 15 on Peacock and TODAY.com
July 13, 2020 –TODAY All Day is a new digital streaming service, offering 24-hours of TODAY’s singular brand of lifestyle programming, including original video and digital series, as well as favorite TODAY segments, it was announced today by NBC News. At launch, TODAY All Day will be available exclusively on Peacock, NBCUniversal’s new streaming service and TODAY.com.
TODAY’s lifestyle content has always served as an engaging and trusted guide for viewers, helping them better understand their world and live their best lives. Now, that premium coverage – including human-interest, entertainment, advice and cooking segments —will be available to show fans and new audiences, complementary to the four hours of TODAY’s broadcast each day and its weekend programming.
Fresh off their Daytime Emmy win for Outstanding Morning Show, TODAY’s anchors and hosts – Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, Carson Daly, Willie Geist, Jenna Bush Hager, Sheinelle Jones, Dylan Dreyer, Kristen Welker and Peter Alexander – will be featured throughout the stream.
Fueled by its recent expansion, TODAY has seen tremendous digital growth with 70M monthly video views and more than 50M monthly unique visitors across all platforms. TODAY All Day is the newest addition to the network’s current digital offerings, which include NBC News NOW, NBC Stay Tuned, original podcasts and audio showcasts, The Report on Quibi and the original web platforms of TODAY.com, NBCNews.com and MSNBC.com.
TODAY All Day is free to access and is ad-supported. It will be available on Peacock, NBCUniversal’s new streaming service and TODAY.com beginning Wednesday, July 15.
To watch, find TODAY All Day under the Channels tab on the Peacock app or website, or go to TODAY.com/AllDay.
TODAY has been the #1 morning show in the all-important 25-54 demo for 19 straight quarters and 58 consecutive months.
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For more information, contact:
Ali Zelenko
NBC News
ali.zelenko@nbcuni.com
917.797.8171
Emily Passer
NBC News
emily.passer@nbcuni.com
646.315.4893
About TODAY:
NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 to 11 a.m. ET, TODAY reaches more than five million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, the streaming service TODAY All Day and social media platforms. Savannah Guthrie, Hoda Kotb, Al Roker, Carson Daly, Craig Melvin, Natalie Morales, Jenna Bush Hager, Dylan Dreyer, Sheinelle Jones and Willie Geist are the anchors and hosts. Noah Oppenheim is the president and executive in charge. Libby Leist is the executive producer of the 7-9 a.m. ET hours, Jaclyn Levin is the executive producer of the 9 a.m. ET hour and Joanne LaMarca Mathisen is the executive producer of the 10 a.m. ET hour. Ashley Parrish is the head of TODAY Digital.
