#1 in Total Viewers and the Key A25-54 and A18-49 Demos
Beats out ABC and CBS During the 3-Hour Special Coverage
March 4, 2020 – NBC News was the #1 most-watched broadcast network across the board for primetime coverage (8-11pm ET) of Super Tuesday results, according to Nielsen Fast National Data. Anchored by NBC Nightly News anchor Lester Holt and TODAY co-anchor and NBC News chief legal correspondent Savannah Guthrie, the three-hour special program topped both ABC and CBS in total viewers and the key A25-54 and A18-49 demos for the second consecutive Super Tuesday.
NBC News averaged 2.94 million total viewers, leading ABC by +221,000 (+8%) and CBS by +298,000 (+11%). Among A25-54, NBC tallied 983,000, topping ABC by +178,000 (22%) and CBS by +343,000 (+54%). Additionally, NBC’s 825,000 in A18-49 surpassed ABC and CBS by +229,000 (+38%) and +363,000 (+79%), respectively.
Meet the Press moderator and NBC News political director Chuck Todd and NBC News chief foreign affairs correspondent and senior Washington correspondent Andrea Mitchell also joined the special coverage of the biggest contest to date of the 2020 presidential Democratic primary race. Additionally, NBC had more than 20 correspondents and reporters dispatched throughout the country bringing the latest on last night’s results.
NBC News Digital delivered an all-time top 10 day, reaching more than 15 million Americans across its portfolio, including NBC News, MSNBC, NBC News NOW and Stay Tuned, according to Adobe Analytics. The special Super Tuesday coverage also attracted 3.6 million people to the NBC News NOW streaming network.
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More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC – all of which closed out 2019 at #1 in the key news demo for the fourth straight year. Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, including its streaming news service NBC News NOW, along with the SiriusXM TODAY Show Radio channel, provides continuous content to consumers wherever they are, whenever they want it. NBC News also operates NBC News Studios, a new unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.
NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
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For more information, contact:
Dana Klinghoffer
NBC News
212-664-4088
