TODAY Wins 201 out of 203 Weeks in A25-54
TODAY Posts 6-Month Highs in Total Viewers and Key Demo
TODAY Posts Largest Across-the-Board Gains Week Over Week
NEW YORK – November 19, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 201 out of 203 weeks in first place. TODAY posted six-month highs in both total viewers and the key demo, delivering its largest audience since May and April. Additionally, TODAY posted the largest across-the-board gains over the competition versus the prior week.
TODAY was retitled on Wednesday and Friday due to live coverage of the House Impeachment Hearing.
TODAY HIGHLIGHTS
| Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
| Rtg | Imps | Rtg | Imps | Imps | |
| TODAY | 1.09 | 1,317 | 0.73 | 941 | 4,069 |
| CBS THIS MORNING | 0.67 | 809 | 0.42 | 548 | 3,049 |
| GOOD MORNING AMERICA | 1.00 | 1,207 | 0.64 | 823 | 4,196 |
TODAY averaged 1.317 million A25-54 viewers, leading GMA by +110,000 (+9%) and CBS This Morning by +508,000 (+63%)
- This was TODAY’s highest A25-54 delivery since the week of 4/15/2019 (30-week high), best demo advantage over GMA since the week of 6/3/2019 (23 weeks) and best lead over CBS since the week of 5/13/2019 (26 weeks)
- TODAY saw the biggest increase in demo viewership versus prior week, up +5% (+68,000), while widening its lead over GMA by 24%
TODAY averaged 941,000 A18-49 viewers, +118,000 (+14%) more than GMA and +393,000 (+72%) higher than CBS
- TODAY posted its best A18-49 average since the week of 4/15/2019 (30-week high)
- TODAY’s A18-49 advantage increased over GMA by 16% and CBS by 7% compared to the same week last season.
- Week-over-week, TODAY increased its A18-49 viewership by 6% (higher than GMA and CBS)
TODAY averaged 4.069 million total viewers, topping CBS by +1.020 million (+33%)
- This was TODAY’s highest total viewership since the week of 5/6/2019 (27-week high)
- TODAY’s total viewer lead over CBS improved by 3% versus the same week last season.
- Week-over-week, TODAY posted the biggest total viewer increase (+4%, or +165,000), narrowed the gap vs. GMA by 12%, and expanded its lead over CBS by 13%
SEASON-TO-DATE (9/23/2019-11/17/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY’s:
- Lead vs. GMA is 22% higher than the same point last season (+96,000 vs. +79,000 last season)
