Tops ABC’S 20/20 in P2+, A25-54 & A18-49
28th Season Premieres Friday, September 27th at 9pm/8c
September 23, 2019 – Dateline NBC is the #1 Friday newsmagazine during the 3rd quarter, beating ABC’s 20/20 across the board in all key measurements, including total viewers, A25-54 and A18-49. This marks the seventh consecutive third quarter win.
With available primetime data through September 19, 2019, Dateline averages 3.11 million total viewers, leading ABC by +489,000 (+19%). Among the key A25-54 news demo, Dateline averages 966,000 viewers, topping 20/20 by +237,000 (+33%). The broadcast also notches 709,000 viewers in A18-49,ahead of 20/20 by +191,000 (+37%).
Dateline’s 28th season will premiere this Friday, September 27th at 9pm/8c, with all-new two-hour broadcasts. On Wednesday, Dateline will hold its first-ever exclusive advance screening at the Quad Cinema in NYC with correspondents Andrea Canning Josh Mankiewicz, Keith Morrison and Dennis Murphy. A special Q&A with Dateline and NBC Nightly News anchor Lester Holt will follow the screening.
Last week, the broadcast released an all-new true-crime podcast, The Thing About Pam, which continues to rank #1 on Apple’s Podcast Charts.
Q3 Highlights:
· Dateline averages 3.11 million total viewers, leading ABC by+489,000 (+19%).
· Among A25-54, Dateline averages 966,000 viewers, leading ABC by +237,000 (+33%).
· Dateline averaged 709,000 A18-49 viewers, leading ABC by+191,000 (+37%).
| Program |
P25-54 Imps |
P18-49 Imps |
P2+ Imps |
| DATELINE NBC | 966 | 709 | 3,108 |
| ABC’s 20/20 | 729 | 518 | 2,619 |
Source: Nielsen Media Research, Live + SD, 7/1/2019-9/19/2019 with one telecast remaining in 3rd quarter
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Dateline NBC is the longest-running series in NBC primetime history and will begin its 28th season on September 27th.Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT, Dateline reaches more than 18 million people every week through its broadcast, and millions more through its social media platforms. David Corvo is the senior executive producer, and and Liz Cole is the executive producer.
Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
