TODAY Is #1 in A25-54 for 16 Straight Sweeps; Best Streak in 6 Years
TODAY Posts Closest May Sweep Total Viewer Margin Vs. GMA In 7 Years
TODAY Narrows Total Viewer Gap with GMA By 66% Vs. Year Ago
NEW YORK – May 24, 2019 – NBC News’ TODAY was the number-one morning show for the May 2019 sweep, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 16 consecutive sweeps, its best streak in six years. TODAY also posted its closest total viewer margin versus GMA in a May sweep in seven years. Additionally, TODAY narrowed the total viewer gap with GMA by a giant 66% compared to the May 2018 sweep.
TODAY HIGHLIGHTS:
| Program |
P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
| TODAY | 1.06 | 1,277 | 0.72 | 924 | 3,976 |
| CBS THIS MORNING | 0.63 | 765 | 0.41 | 529 | 3,074 |
| GOOD MORNING AMERICA | 0.96 | 1,162 | 0.61 | 791 | 4,009 |
TODAY ranked #1 in A25-54 for the 16th consecutive sweep
- TODAY averaged 1.277 million A25-54 viewers, outperforming GMA by +115,000 (+10%) and CBS This Morning by +512,000 (+67%)
TODAY has won 18 consecutive sweeps among A18-49 viewers
- TODAY averaged 924,000 A25-54 viewers, +133,000 (+17%) higher than GMA and +395,000 (+75%) more than CBS
- Vs. prior sweep, TODAY improved its A18-49 lead over GMA by 3% and CBS by 4%.
- Vs. the May 2018 sweep, TODAY grew its A18-49 lead over GMA by 29%.
TODAY averaged 3.976 million total viewers leading CBS by +902,000 (+29%)
- TODAY pulled to its closest total viewer margin against GMA in a May sweep in seven years and posted its widest lead over CBS in four years
- VS. prior sweep, TODAY closed the total viewer gap with GMA by 45% and improved its lead over CBS by 8%.
- Vs. the May 2018 sweep, TODAY narrowed the total viewer gap with GMA by 66% and posted a 14% higher lead over CBS.
