#1 in Both Key A25-54 and A18-49 Demos, Grows Year-Over-Year Across the Board
Only Newscast to Post Week-Over-Week Demo Gains
Tops ABC and CBS in Demos Season-to-Date
May 7, 2019 – NBC Nightly News with Lester Holt is the #1 most-watched newscast for the week of April 29, leading in both the key A25-54 and A18-49 demos, according to Nielsen Media Research. Nightly News also posts growth in both demos year over year and is the only evening newscast to increase week-over-week across the board.
Nightly News averages 1.661 million among the A25-54 demo most valued by advertisers, topping CBS by +589,000 (+55%) and ABC by +22,000 (+1%). Compared to the prior week, the program is up 7% while both CBS and ABC are down, and versus the previous year, Nightly News is up 2%.
Among the younger A18-49 demo, NBC averages 1.142 million, surpassing CBS by +358,000 (+46%) and ABC by +42,000 (+4%). Nightly News is again the only evening newscast to improve week over week, up 11%, while CBS and ABC are both down. Compared to the previous year,Nightly is up the most with 9%.
Nightly News also continues at #1 season-to-date among both demos, beating CBS by +589,000 (+47%) and ABC by +34,000 (+2%).
Last week, Nightly News featured an interview with the parents of detained freelance journalist Austin Tice on World Press Freedom Day. Additionally, Holt spoke with Secretary of State Mike Pompeo about the United States’ position on the chaos in Venezuela.
Week of 4/29/19
Nightly News ranked #1 in A25-54
- Averaged 1.661 million A25-54 viewers, ahead of ABC by +22,000 (+1%) and leading CBS by +589,000 (+55%)
- Vs. prior week, Nightly’s demo viewership was up +108,000 (+7%) while ABC was down -3% and CBS was down -2%
- Vs. prior year, Nightly viewership was up +34,000 (+2%); ABC was up +6% and CBS was down -7%
Nightly News ranked #1 A18-49
- Averaged 1.142 million A18-49 viewers, leading ABC by +42,000 (+4%) and ahead of CBS by +358,000 (+46%)
- Vs. prior week, Nightly increased in viewership (+110,000 or +11%); ABC was down -1% and CBS was down -3%
- Vs. prior year, Nightly saw a viewership increase (+97,000 or +9%) compared to ABC up +6% and CBS down -3%
2018-2019 Season-to-Date
Nightly News is the #1 evening newscast this season in A25-54 and A18-49
- Among A25-54 viewers, Nightly leads ABC by +34,000 (+2%) and CBS by +589,000 (+47%)
- Nightly is #1 among A25-54 viewers at this point of the season for the 11th consecutive season
- Among A18-49 viewers, Nightly leads ABC by +38,000 (+3%) and CBS by +356,000 (+39%)
- Nightly is #1 among A18-49 viewers at this point of the season for the 23rd consecutive season
| Program | P25-54 Rtg | P25-54 Imps | P18-49 Rtg | P18-49 Imps | P2+ Imps |
| NBC NIGHTLY NEWS | 1.38 | 1.661 | 0.89 | 1.142 | 7.607 |
| CBS EVENING NEWS | 0.89 | 1.072 | 0.61 | .784 | 5.689 |
| ABC WORLD NEWS TONIGHT | 1.36 | 1.639 | 0.85 | 1.100 | 8.421 |
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NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo, and reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, The Nightly newsletter and social media platforms. The broadcast provides the latest on the day’s top stories, going beyond the headlines to uncover how people’s lives are affected by the world around them. Lester Holt is the anchor, and was named the most-trusted television news personality in America, according toThe Hollywood Reporter/Morning Consult 2018 survey. Jennifer Suozzo is the executive producer.
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NBC News contact:
Dana Klinghoffer
212-664-4088
