TODAY Wins 172 Weeks in Key Demo, Best Streak in 6 Years
TODAY Grows Its Demo Lead Over GMA Year Over Year
TODAY Wins Total Viewers Wednesday and Friday
NEW YORK – April 16, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 172 consecutive weeks in first place, TODAY’s best demo streak in more than six years. Versus last year, TODAY grew its demo lead over GMA by 36% and narrowed the total viewer gap by 82%. TODAY also won in total viewers last Wednesday and Friday
TODAY averaged 1.307 million A25-54 viewers, outperforming GMA by +125,000 (+11%) and CBS This Morning by +468,000 (+56%)
- TODAY has now ranked #1 among A25-54 viewers for 172 consecutive weeks (best streak in over six years) and 188 of the last 189 weeks
- Vs. prior year, TODAY increased its demo lead over GMA by 36%.
TODAY averaged 960,000 A18-49 viewers, +116,000 (+14%) ahead of GMA and +366,000 (+62%) higher than CBS
- Vs. prior year, TODAY’s lead over GMA was up 21%.
TODAY averaged 3.963 million total viewers leading CBS This Morning by +807,000 (+26%)
- TODAY ranked #1 on Wednesday and Friday
- Vs. prior year, TODAY’s total viewer gap vs. GMA shrank by 82% while its advantage over CBS finished 25% higher.
SEASON-TO-DATE (9/24/2018-4/14/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
o TODAY’s total viewer advantage over CBS is up 21% vs. the same period last season (+907,000 vs. +747,000 last season)
