TODAY IS #1 IN KEY DEMO, POSTS YOY GAINS

TODAY Wins 172 Weeks in Key Demo, Best Streak in 6 Years

TODAY Grows Its Demo Lead Over GMA Year Over Year

TODAY Wins Total Viewers Wednesday and Friday

NEW YORK – April 16, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54.  The win marks 172 consecutive weeks in first place, TODAY’s best demo streak in more than six years.  Versus last year, TODAY grew its demo lead over GMA by 36% and narrowed the total viewer gap by 82%.  TODAY also won in total viewers last Wednesday and Friday

TODAY averaged 1.307 million A25-54 viewers, outperforming GMA by +125,000 (+11%) and CBS This Morning by +468,000 (+56%)

  • TODAY has now ranked #1 among A25-54 viewers for 172 consecutive weeks (best streak in over six years) and 188 of the last 189 weeks
  • Vs. prior year, TODAY increased its demo lead over GMA by 36%. 

TODAY averaged 960,000 A18-49 viewers, +116,000 (+14%) ahead of GMA and +366,000 (+62%) higher than CBS

  • Vs. prior year, TODAY’s lead over GMA was up 21%. 

TODAY averaged 3.963 million total viewers leading CBS This Morning by +807,000 (+26%)

  • TODAY ranked #1 on Wednesday and Friday
  • Vs. prior year, TODAY’s total viewer gap vs. GMA shrank by 82% while its advantage over CBS finished 25% higher. 

SEASON-TO-DATE (9/24/2018-4/14/2019)

TODAY ranks #1 among A25-54 and A18-49

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

o   TODAY’s total viewer advantage over CBS is up 21% vs. the same period last season (+907,000 vs. +747,000 last season)