#1 in Key Demo for 27 of the Last 29 Weeks
#1 Most Watched Season-to-Date in Key Demo
Broadcast Grows Year-Over-Year in Total Viewers
FEBRUARY 20, 2019 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of February 11, according to Nielsen Media Research data. Nightly News has won the key demo 27 of the last 29 weeks and continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers.
The broadcast continues its strong performance in the key news demo averaging 2.0 million A25-54 and besting ABC World News Tonight by +29,000 viewers (+1%) and CBS Evening News by +660,000 viewers (+48%). Week-over-week, the broadcast posted the highest gains.
Last week in the nation’s capital, Holt was awarded the National Press Foundation’s highest honor, the Sol Taishoff Award for Excellence in Broadcast Journalism for his more than four decades of reporting across the globe. Also last week, Holt was named the national ambassador for Poynter’s MediaWise initiative, which aims to educate one million middle and high school students about fact-checking and identifying trustworthy sources by 2020.
For the week of February 11, Nightly News averaged 1.4 million A18-49 viewers topping ABC by +56,000 (+4%) and CBS by +396,000 viewers (+39%). Nightly News has won the younger demo 12 of the past 15 weeks and outpaced the competition in week-over-week growth.
Nightly News averaged 8.7 million total viewers for the week of February 11, growing year-over-year and topping CBS Evening News by 2.1 million total viewers (+31%).
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Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +29,000 (+1%) and CBS by +660,000 (+48%).
- Nightly News is now #1 in the key demo for 27 of the past 29 weeks.
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +56,000 viewers (+4%) and CBS by +396,000 (+39%).
- Nightly News has won A18-49 for 12 of the past 15 weeks.
- Nightly News averaged 8.7 million total viewers, beating CBS by +2.1 million (+31%).
- Nightly News grew year-over-year in total viewers and grew the most week-over-week in the key demo and among A18-49 viewers.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
Week of February 11 – February 15, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | ||
| NBC | 8.743 | 1.68 | 2.032 | 1.09 | 1.401 | |
| CBS | 6.664 | 1.14 | 1.372 | 0.78 | 1.005 | |
| ABC | 9.347 | 1.66 | 2.003 | 1.04 | 1.345 |
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ABOUT
NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the
key news demo for the past 22 seasons. The broadcast provides the very latest
on the day’s top stories, going beyond the headlines to add context and
analysis to the most pressing issues of our time. NBC
Nightly News reaches more than 24 million people every
week through its broadcast and millions more through NBCNews.com, the Nightly
News app, and social media platforms. Lester Holt is the anchor, and Jenn
Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
