#1 in Key Demo for 26 of the Last 28 Weeks
#1 Most Watched Season-to-Date in Key Demo
FEBRUARY 12, 2019 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of February 4, according to Nielsen Media Research data. Nightly News has won the key demo 26 of the last 28 weeks and continues as the #1 most-watched evening newscast season-to-date in the demo most valued by news advertisers.
The broadcast continues its strong performance in the key news demo averaging 2.0 million A25-54 viewers, besting ABC World News Tonight by +18,000 viewers (+1%) and CBS Evening News by +573,000 viewers (+41%).
Tomorrow evening in Washington, the National Press Foundation will present Holt with their highest honor for broadcast journalists, the Sol Taishoff Award for Excellence in Broadcast Journalism. Previous recipients include Tim Russert, George Stephanopoulos, Bret Baier, Martha Raddatz, Andrea Mitchell, Gwen Ifill, and many others.
For the week of February 4, Nightly News averaged 1.3 million A18-49 viewers topping ABC by +3,000 (+0.2%) and CBS by +321,000 viewers (+32%). Nightly News has won the younger demo 11 of the past 14 weeks.
Nightly News averaged 8.8 million total viewers for the week of February 4, topping CBS Evening News by 2.0 million total viewers (+30%).
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Weekly Highlights:
- Nightly News averaged 2.0 million A25-54 viewers, outperforming ABC by +18,000 (+1%) and CBS by +573,000 (+41%).
- Nightly News is now #1 in the key demo for 26 of the past 28 weeks.
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +3,000 viewers (+0.2%) and CBS by +321,000 (+32%).
- Nightly News has won A18-49 for 11 of the past 14 weeks.
- Nightly News averaged 8.8 million total viewers, beating CBS by +2.0 million (+30%).
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
Week of February 4 – February 8, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | ||
| NBC | 8.758 | 1.65 | 1.988 | 1.04 | 1.336 | |
| CBS | 6.739 | 1.17 | 1.415 | 0.79 | 1.015 | |
| ABC | 9.478 | 1.63 | 1.970 | 1.03 | 1.333 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America among the key news demo for the past 22 seasons. The broadcast provides the very latest on the day’s top stories, going beyond the headlines to add context and analysis to the most pressing issues of our time. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
